You made it through the first day – hopefully you found it useful, if not, we promise to double our efforts to help you today.
Let’s get straight into it.
Fixing problems on your site is the best way to ensure your site is error free.
Most people know this, but still prefer to change their problems. Eliminating the original issues and creating brand new ones. I guess the main question is why…
Why do people do this?
Replatforming… Should I stay or should I go?
Because the idea of dealing with the issues you have, is more overwhelming than changing everything.
We get it. Problems are hard, change is exciting.
We are often dismissed because the current problems organisations have, felt too big to deal with. And sometimes that is the right approach – but most of the time, changes are built upon faulty foundations and those changes are just compounding future problems.
We recommend that you take the time to audit your current site – really understand the issues that you currently have – then make the decision.
Log these issues, categorise them into Critical, Conversion, and CX issues. Then prioritise them in terms of the impact they are having on the website.
Once you have this list (that’s right we love lists – two in two days – we’ll take a break from lists tomorrow), you now have a better picture of what it would take to fix the biggest problems on your site.
(This is of course, something we can do for you – but we don’t want to be THAT company… but just so you know, we’re here if you need us)
Now what do you think? Worth changing everything? Or could you manage the most important issues and make a quick impact, while working on those bigger changes that you might have planned in the future.
But I still want to change everything…
We’re not here to judge – upgrading is a good way to get ahead of your competitors. Perhaps you are looking at changing your platform.
“3 out of 4 major businesses plan to switch content or ecommerce platforms within the next 12-18 months”
The process of moving from one platform to another brings with it undoubted benefits such as better functionality and superior developer agility, however it can also be fraught with perils.
According to research from Salmon – 69% of decision makers claim that customer experience was negatively impacted during the re-platform process.
Before you embark upon this venture – take a look at our “Painless Re-platforming: A quick guide to re-platforming” ebook.
This will take you through some of the key considerations – and help you understand why re-platforming should be the start of assessing and improving your digital performance, not the end.
End of Day 2
We’ve thrown a lot of information at you there. This should keep you suitably armed with some of the avoidable challenges of dealing with issues that are affecting your site.
Tomorrow we are going to delve a little deeper into our approach – the method that has helped us improve digital performance for hundreds of customers.