Black Friday Top Tips | Blog | Digivante

How To Make The Most Of Your Code Freeze This Black Friday

by Digivante, 19th November 2019

A code freeze does not just prevent the introduction of new online issues. In fact, it’s the perfect time to take stock and complete thorough web testing on your website and app. That way you can make sure there aren’t any nasty bugs or issues lurking in your code, that could unexpectedly spring up and kill your conversion rates.

By implementing a code freeze, you can robustly test and optimise your systems and online presence. You can find any hidden critical issues to maximise your sales, as well as fix any longstanding issues, you can clear the to-do list and fine-tune any elements that they might have put on the back burner. And that’s why a code freeze is particularly important in the run-up to the busy online shopping period between Black Friday, Cyber Monday and the holiday period.

Leveraging the power of the community

Time is of the essence during a code freeze. While you want to carry out robust tests, you don’t want to freeze your code for any longer than you have to. As such, an internal QA isn’t sufficient. It may identify a few defects, but it can never reproduce the harsh and varying conditions that your website or app will face out in the open.

However, web testing during a code freeze means you can make the most of this tiny window of testing opportunity. You can run multiple test cycles at the same time to get faster insights and reduce the time of your code freeze.

As such, you can implement 90 days worth of testing in just 72 hours.

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How to test during a code freeze

There are a variety of tests you can implement during a code freeze. Stress testing is an obvious option in the run-up to the festive period as it can mirror the peaks in demand your site or app will experience during this time.

Functional testing will also uncover issues your users might experience on different devices, platforms and geographical locations. And usability tests will help you to optimise the user experience and boost your conversion rates.

At Digivante, our proprietary software will help your developers prioritise any bugs or issues our testers find, across all of the devices your visitors use – which means you can address the critical defects to optimise your website or app.

You could also take this time to build automation testing into your website or app to reduce the time of your test cycles and update your site more regularly. Or fine-tune and tackle those tasks often pushed to the back of the queue such as, for example, refining your content.

Keeping track of your code freeze can be difficult. You need to report and prioritise on the bugs you find and react quickly during this unique period of time. Digivante’s Live Monitoring software testing solution helps as it immediately flags up any bugs to your IT team, meaning that you can continue providing a seamless user experience and deal with the most important issues in a timely fashion.

The Live Monitoring service also provides you with continuous monitoring and monthly “heartbeat” tests to make sure your site or app is protected on Black Friday, and beyond.

It’s up to you what you decide to tackle during your code freeze. But the most robust way to do this is using community testing.

It’s also a logical move. After all, in the run-up to the holidays, your website or app will be visited by a huge range of users and devices. What better way to test it than with a huge range of users and devices?

Community testing is the best way to thoroughly test your website or app across multiple devices with thousands of expert testers in hours rather than weeks or months.

Click here to access our exclusive eBook – How to nail Black Friday and find out more about the ins and outs of community testing and how to prepare yourself for the Christmas rush.


Article by Digivante

Digivante have developed a digital performance platform to help you optimise your customer experience proactively to assess, test and accelerate your digital performance.

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