During the month of May we are focusing our efforts on brining awareness to the effects of usability (UX) and localisation web testing on customer satisfaction, brand value and revenue. Why? Because 29 years after the first web page was created, sites are still letting down their users with un-customer focused web pages.
What is usability and localisation testing?
In a way usability and localisation testing is very similar. Usability testing focuses on using real-world users to perform customer journeys. With a specific demographic or target audience as testers, usability testing uncovers all of the issues and bugs which lead reduced brand loyalty and negatively effect customer experiences online.
Localisation testing focuses on using a global community of testers who identify web issues such as mistaken translations, device coverage, colloquialisms, location specific payment options and more, with the aim of increasing customer experience on a site.
How companies of any size can win the development battle?
The product race is well and truly on. Companies constantly release new tech quickly to become distinguished market influencers and beat out their competitors. Behind the scenes, developers work against the clock to make new products functional – but does your product need to do more than just work?
May’s Big Hits
The Ultimate Localisation Checklist – “If you’ve embarked on the process of localization testing, you might find yourself getting lost quickly. There are many steps to follow, and it’s important not to skip any if you want your project delivered on time and on budget.”
9 Tips for Website Localisation – “Airbnb is a great example of a service that’s made their localized website accessible and easy for its users. The translated site is easy to find, and the translations are high quality. It drives them traffic and makes their customers happier.”