issues
Exclamation Icon

3 Critical

93 Conversion

AND 226 CX

235 testers

142 variations OF

Icon-material-devices

device,
OS and

browser
combinations

91

workdays
of testing

in just
6 days

Icon-ionic-md-time

Overview

Company

Il Makiage

Industry

Cosmetics

Testing Types

Exploratory

Platforms

Desktop, Mac, mobile and tablet

Challenges

  • Needed to prepare for an approaching website re-launch
  • Limited time and resources
  • Risk of browser-blindness if testing was hosted internally

Results

  • All broken links and 404 pages were identified
  • Conversion barriers were highlighted by Digivante and then removed by Il Makiage
  • Revenue was maximised

CHALLENGE

After a successful 45 years in the industry, Il Makiage looked towards the future of their brand and began preparing to re-launch their website with a new look and a new online presence. However, they knew that internal testing alone would not be enough to perform a successful relaunch. With limitations in device coverage and time, plus the risk of browser blindness, Il Makiage turned to Digivante to perform community-based professional website performance testing.

SOLUTION

The site had to provide a seamless experience across a wide range of devices and browsers. So, Digivante’s global team got to work using real user experience paths. This identified issues that robotic systems simply would not pick up on (including layout issues) whilst never interfering with the core website coding itself. Additionally, all issues were replicated across a range of devices, authenticated and ordered in terms of severity – with screen grab and video evidence – on the Digivante portal.

RESULTS

The issues identified would have prevented users from purchasing products or otherwise created barriers to a seamless customer journey. For instance, Digivante discovered that customers using desktop browsers were not able to create accounts, significantly impacting the amount of new accounts created and user retention. Digivante’s solution meant that Il Makiage was able to launch their updated online presence with the assurance that no sales or conversions opportunity would be lost, increasing customer satisfaction and maximising revenue.

SPEAK TO A CONSULTANT

BOOK A DEMO

ABOUT IL MAKIAGE

Il Makiage is a high-profile make-up brand based in Israel who were preparing to re-launch after 45 years in the industry. However, they lacked the testing resources needed to ensure a successful launch which would maximise conversions and sales.

EXPERIENCING SIMILAR CHALLENGES?

Find out more about how Digivante can help you optimise your digital performance, speak to a solution consultant today.

BOOK A CALL