“It’s about giving our clients the confidence and security in our products”
Keith McGregor, Managing Director, Strawberry Soup
Strawberry Soup needed to provide their customers with security and high-quality user experiences on their websites. However, they lacked the time and staff needed to perform such a big task, so they relied on Digivante to provide them with the tools and support they needed.
Digivante quickly began transforming the company’s websites with 449 testers. The goals were to ensure user security, provide a stress-free customer journey and to highlight any conversion issues which could lead to customers abandoning the website.
Using a community of professional testers, within 3 days Digivante delivered a complete functional test, which was categorised and replicated for accuracy.
Digivante’s community-sourced approach to testing certified quality with a quick turnaround, which also allowed for more testing flexibility. The quality of the testing performed ensured that Strawberry Soup’s products were of the highest quality, which would impress their clients and reinforce their dedication to value. Internal team morale also increased, as teams felt confident that the products they were developing were error-free once in the hands of their clients.
ABOUT STRAWBERRY SOUP
Strawberry Soup is a digital marketing agency specialising in branding, strategy, planning, website design and development, as well as app creation. Previous clients include M&S, The Body Shop and Pearson.