How Audi Removed Critical Conversion Issues on their eCommerce Site
Discover how Audi ensured that their software was optimised across all the major devices that their visitors use.
Who is Audi?
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany.
Being Audi’s first ecommerce platform meant a great first impression was critical. Ensuring the new site worked across hundreds of devices with limited internal resources and tight deadlines meant that testing must be effective and efficient in order to meet the brand’s high expectations.
Having worked together for several years before, Audi joined together with Digivante to solve all their testing problems. On each cycle of testing, Digivante presented an aggregated report featuring a number of issues, prioritised in order (from high to low), that adversely impacted the experience of the website.
In just six days, 160 man-days of testing were delivered. Digivante discovered issues across 4 well known platforms, Android, IoS, Mac OS and Windows, and all critical issues were identified in order of priority for Audi to fix. Due to Digivante’s speed, efficiency and scalability of testing, Audi were able to focus additional business critical projects and priorities. Meaning that, even with short time frame, Audi released their ecommerce platform with confidence.
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Digivante played such an important part of the Audi Digital Strategy
Anthony Roberts, National Digital Manager of Audi