How Did Bang & Olufsen Achieve Multi-platform Confidence And Increased Conversion Rates?
Who is Bang & Olufsen?
Bang & Olufsen is a Danish consumer electronics company that designs and manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal.
When Bang and Olufsen were developing their new website, a major concern was about protecting their brand online to ensure it worked across multiple global platforms.
As a company with a worldwide reputation for excellence, it was important that the site didn’t give a poor customer experience that would reflect badly on the business as a whole. To guarantee brand governance and protection, Bang & Olufsen decided to partner with Digivante.
After initially going ahead with a case driven test, Bang & Olufsen proceeded to open up the project to include Exploratory testing and flush out any lingering bugs on the site.
Digivante tested Bang & Olufsen’s site, covering 11 unique mobile devices, along with 12 desktop browser variants and 15 OS versions. Using a relatively small team of 52 testers, Digivante performed a single cycle of GUI and Functional Exploratory Testing. Digivante eased Bang & Olufsen’s worries about unknown bugs and potential brand damage, as the testing was thorough and catalogued.
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The testing was incredibly thorough, and
allowed me to go to our developer’s pre-release
with anything that needed fixing.
David Rasmussen, Online Manager for Bang & Olufsen