Bang & Olufsen | Case Study | Digivante

How Did Bang & Olufsen Achieve Multi-platform Confidence And Increased Conversion Rates?

Who is Bang & Olufsen?

Bang & Olufsen is a Danish consumer electronics company that designs and manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal.

The Challenge

When Bang and Olufsen were developing their new website, a major concern was about protecting their brand online to ensure it worked across multiple global platforms.

As a company with a worldwide reputation for excellence, it was important that the site didn’t give a poor customer experience that would reflect badly on the business as a whole. To guarantee brand governance and protection, Bang & Olufsen decided to partner with Digivante.

The Process

After initially going ahead with a case driven test, Bang & Olufsen proceeded to open up the project to include Exploratory testing and flush out any lingering bugs on the site.

The Results

Digivante tested Bang & Olufsen’s site, covering 11 unique mobile devices, along with 12 desktop browser variants and 15 OS versions. Using a relatively small team of 52 testers, Digivante performed a single cycle of GUI and Functional Exploratory Testing. Digivante eased Bang & Olufsen’s worries about unknown bugs and potential brand damage, as the testing was thorough and catalogued.



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  • The testing was incredibly thorough, and
    allowed me to go to our developer’s pre-release
    with anything that needed fixing.

    David Rasmussen, Online Manager for Bang & Olufsen

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