How Did IL Makiage Target Their Website Blemishes?
Discover how Il Makiage relaunched its website in the US after 45 years in the industry.
Who is Il Makiage?
Il Makiage is a high-profile make-up brand based in Israel, who was preparing to relaunch after 45 years in the industry. However, they lacked the testing resources needed to ensure a successful launch which would maximise conversions and sales.
After a successful 45 years in the industry, Il Makiage looked towards the future of their brand and began preparing to relaunch with a new look and a new online presence. However, they knew that internal testing alone would not be enough to perform a successful relaunch. With limitations in device coverage and time plus the risk of browser blindness knocking at their door, Il Makiage turned to Digivante to perform community-based web testing.
Download our Il Makiage case study to find out more.