How Did Quality Cottages Double Their Conversion Rate?
Discover how Quality Cottages ensured that their website was optimised across multiple platforms and devices, creating a higher quality user experience and increasing conversion rates
Who are Quality Cottages?
Quality Cottages offers an extensive range of self-catered holiday cottages in Wales. From the peaks of the Welsh mountains to the coastal shores, Quality Cottages will provide you with the perfect holiday home for you and your family.
Quality Cottages were struggling to understand why their users weren’t converting into customers. They were challenged with a severe lack of resources and time but needed their websites to be optimised across all devices and platforms.
Digivante’s community of functional testers scoured the website for critical, conversion and customer experience issues, which were hindering conversion rates.For Quality Cottage’s ecommerce site, Digivante deployed a team of 295 testers over the course of just three days. In this period the website was tested on 15 different Operating System
variations and 441 platform variations.
Over 11 browser combinations and 13 OS platforms issues were found, across 32 different device types. From this one test, unearthed a total of 2 critical, 18 conversion and 102 CX bugs.The results were then delivered through Digivante’s client portal, where bugs are listed in order of priority. Quality Cottages’ development team then got to work, fixing the most business – critical issues first.
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Our conversion rate has more than doubled, and we’ve already made more income in this financial year than the whole previous financial year