INCREASE CONVERSIONS

USING DIGIVANTE CONVERT

Undetected, and therefore unaddressed, anomalies on your eCommerce website have a huge impact on sales and revenues. How can you fix a problem if you don’t even know it’s there? The Digivante Convert analysis tool clears the fog to identify obstacles to fast online revenue growth and compares your performance with others in your sector.

Do you know what’s stopping your lowest performing platform, device and browser combinations matching your highest performing combinations for eCommerce conversions?

The Digivante difference 

Using deep analysis of the data for user behaviour on your website, Digivante Convert rapidly reveals the hidden problems undermining conversions. You gain solid intelligence on whether your eCommerce website is reaching its full potential…

Track trends and understand visitor behaviour: View an instant dashboard visualisation of performance and trends from your site over a chosen timeframe. Then drill down to explore anything that warrants closer investigation.

Benchmark your business: How sticky is your site compared with others? See how you are performing compared with (anonymised) Digivante customers who operate in your sector against criteria such as user conversions, total revenues, and pay-per-click costs for conversions.

Identify risks – and opportunities: Using sophisticated calculations and built-in algorithms, Digivante Convert presents you with a clear statement of how much revenue you could be losing annually, based on common platform/device/browser combinations that are your best and worst performers.

 

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Through usability analysis, speed comparison, user feedback and defect identification across the mix of platforms, devices and browsers, Digivante Convert identifies which mix is failing and how much revenue you might be missing out on. You receive a projection of the benefits if you were to address these shortfalls with a remediation strategy.

Digivante Convert arms you with unprecedented insight to identify quick wins and target underperforming areas to boost revenues.

You may also be interested in.. The Business Case For Digivante Convert

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SERVICES FOR HELPING INCREASE CONVERSIONS

EXPLORATORY TESTING

Free-range testing for healthier apps and websites.

Exploratory testing is an agile testing methodology that gives skilled testers free-range to explore a website or app. It gives qualified professional testers the freedom to follow their hunches, creativity, product and industry knowledge to uncover potential undiscovered bugs and usability issues.  

FUNCTIONAL TESTING

Functional testing  – at its core blackbox testing – mainly focuses on the basic usability, navigation, accessibility of an application. Other checks include both sides of the server, basic security, databases and API operation, plus functions such as error conditions – whether relevant and suitable error messages are displayed.

PERFORMANCE TESTING

Performance testing, or software performance testing, is an umbrella term for a number of different tests that can be conducted to evaluate an app or website’s load times and responsiveness under different conditions.

Load testing, stress testing, spike and soak testing, all check for different capabilities and your ability to rise to different business challenges.

USABILITY TESTING

Usability testing is vital to ensure your platform reflects the needs of real users, with a smooth and convenient online service closely linked to consumer brand loyalty. We put your platform through testing with real users, matching your customer demographic.

Unlike functional bugs, UX bugs are subject to emotional opinion and are often brought to attention when something ‘doesn’t feel right’ or ‘like it’s working correctly’.

“Digivante is a strategic partner of ours and shine light on real-world issues across our sites. We trust and rely on Digivante’s unique and alternative test model to bring us back real-world results on every cycle delivered.”

Peter Davies, E-commerce Programme Manager, Superdry

“Strong competition in the anti-virus marketplace meant that testing had to be quick, effective and secure.”

Mark Allan, Managing Director, Canimaan

MORE RESOURCES TO AUGMENT YOUR DIGITAL PERFORMANCE

eBook cover - Accelerate your conversion path in 24 hours

ACCELERATE YOUR CONVERSION RATE IN 24 HOURS

Our guide to some of the most effective ways to increase conversion rates in 24 hours.

Web & Mobile Conversion Quality eBook cover

WEB & MOBILE CONVERSION QUALITY INDEX

This report highlights how the top UK retail brands fare when it comes to providing digital experiences.

Accessibility Testing Cover

COLOUR ACCESSIBILITY & THE IMPORTANCE OF ACCESSIBILITY TESTING

Focusing accessibility and how colour affects your conversion rates.

TALK TO A SOLUTION CONSULTANT

Find out more about how Digivante can help you optimise your digital performance, speak to a solution consultant today.

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