Blog

Celebrating Women Within The Tech Industry20200319120053

Celebrating Women Within The Tech Industry

Dan BerryMarch 19, 2020
It’s been just over 100 years since women earned the right to vote, and since then women have continually broken down boundaries, pushing past prejudice and discrimination. Nowadays, women still...
Digital Experience: The Final Frontier For Ecommerce Growth20200317120053

Digital Experience: The Final Frontier For Ecommerce Growth

Dan BerryMarch 17, 2020
For ecommerce brands, digital experience has become a vital differentiator and a key driver for competitive advantage. A new competitive battlefield As global research firm Gartner observes: “Hyper-co...
How The Covid-19 Virus Will Affect The Digital World20200313120057

How The Covid-19 Virus Will Affect The Digital World

Dan BerryMarch 13, 2020
As Covid-19 slowly takes over the globe being declared as a pandemic by the World Health Organisation (WHO), digital customer habits have been dramatically changing over the past two weeks. Fuelled by...
Why Digital Performance Testing Matters Right Now20200312120025

Why Digital Performance Testing Matters Right Now

Dan BerryMarch 12, 2020
How confident are you that your website or app can cope with foreseen and unforeseen surges in traffic? As retailers around the world brace for potential extra web traffic in the face of Covid-19, dig...
What Is CRO?20200310120052

What Is CRO?

Dan BerryMarch 10, 2020
Conversion rate optimisation (CRO) has become a central concern for ecommerce brands in recent years and spawned an entire industry of consultants, tools and software solutions that have promised to t...
The Ultimate Guide To Usability Testing20200310120022

The Ultimate Guide To Usability Testing

Conor WhelanMarch 10, 2020
“As a viewer, I should never have to devote a second thought to as why not to click the ‘next’ option” And this is why usability testing is so important. Usability itself is an approach that integrate...
How To Perform Usability Testing20200306120047

How To Perform Usability Testing

Conor WhelanMarch 6, 2020
Our individual preferences and digital experiences guide how we respond to a company’s website and/or application. Usability and UX testing play a key role, often subconsciously, in determining whethe...
Who Are The Top 10 Best And Worst Online Retailers?20200304120027

Who Are The Top 10 Best And Worst Online Retailers?

Dan BerryMarch 4, 2020
Every year Which?, Internet Retailing and other digitally-focused research papers produce annual listicles, categorising the UK’s top 10 best and worst online retailers. 2019 was no different as...