E-commerce can make your brand global, but localisation is crucial for optimisation. Incorrect translations, cultural challenges and unlocalised payment options can all affect your revenue and conversion rates
WHAT IS LOCALISATION TESTING?
For companies with a widespread global audience, translation or dialect issues can be challenging. If you’re lucky, you might have an internal team in each continent, but reaching the linguistic coverage you need to cater to your global audience is near impossible.
Digivante’s localisation testing ensures your website caters to all potential audiences. It covers linguistic, cultural, technical, visual and payment checks, delivering the local knowledge you need to be truly global.
WHY DO YOU NEED LOCALISATION TESTING?
The online e-commerce world has no geographical boundaries, your marketing team’s organic or Adwords keyword strategy is designed to attract traffic and convert, and you want to ensure you can say the same for your website or app.
You’ll want every single user to have a tailored and personalised experience on your site. If a user comes across an incorrect or unfamiliar payment option, or the currency hasn’t been localised correctly, this will turn them away as doubts concerning security and site reliability halt their customer journey.
UNDERSTANDING DIGIVANTE'S TESTING PROCESS
Depending on your ultimate business goals, our solution consultants and delivery teams guide you through the 5 – 7 core steps in our fully managed and triaged process of testing:
HOW WE HELP
Our localisation testing identifies issues related to grammar and contextual issues. For example, incorrect linguistic terms, incorrect sizing options, and unlocalised payment options, which all affect your conversion rates and bottom line revenue.
A professional test community spread across 149 countries
A complete and thorough assessment of your website
A simple and effective way to improve conversion rates