DIGITAL REVENUE CALCULATOR
How much are unoptimised websites or apps costing your business? Using data from Google Analytics, we dig into the performance of champion and challenger devices and browsers on your site, benchmark them against the industry leader, and identify quick-win opportunities that could dramatically drive your revenue upwards
WHAT IS THE DIGITAL PERFORMANCE CALCULATOR?
The digital revenue calculator uses data from your Google Analytics to dip into the performance of champion and challenger devices and browsers in particular segments (Windows, Mac, Android, Samsung, etc.). We analyse conversion rates, average order value, cost per conversion and bounce rates at granular device levels to identify quick-win opportunities.
WHY DO YOU NEED THE DIGITAL REVENUE CALCULATOR?
Let’s assume you have a critical bug – one that hits certain Android users on your site during checkout. This is damaging your sales but you haven’t noticed because customers haven’t complained yet or your call centre hasn’t passed it on. It simply becomes part of the background average conversion on your site – because you can’t see the problem.
Using past Google Analytics data we are also able to benchmark your online performance at device level against the average and market leader in your sector, and show you what changes you could make to see your revenue increase. Read our complete guide to website testing.
UNDERSTANDING DIGIVANTE'S TESTING PROCESS
Depending on your ultimate business goals, our solution consultants and delivery team guide you through the 5 – 7 core steps in our fully managed and triaged process of testing:
HOW WE HELP
Using past Google Analytics data, Digivante can benchmark your online performance at device and browser level against the average and market leader in your sector. This will show you what changes you could make to see your revenue increase.
Benchmark your performance by device and browser against competitors
Identify leaking browsers, under performing devices and quick-win opportunities for bug correction
Advanced and dynamic analytics to calculate potential revenue lift