Conor Whelan

Isobel Whelan

Jane Hargrave

NEW WEBINAR FOR ECOMMERCE TEAMS

The Great Recovery: A practical framework for recovering lost conversions

When conversion drops, teams often start guessing. In this session, learn the practical framework high-performing ecommerce teams use to diagnose the real cause and recover performance.

The problem

Conversion drops after releases, campaigns, or platform changes happen more often than teams expect. Analytics may show the dip, but rarely the cause. Without a clear diagnosis, teams risk changing UX, pricing, or media before understanding what’s actually broken. This session focuses on how to investigate conversion drops properly and what to do next.

Duration: 1 hour

Date: April 17th

Platform: Teams

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What this webinar covers

A practical walkthrough of the conversion recovery framework, from identifying where conversions are being lost to fixing defects, improving user experience, and stabilising performance across real devices and real user journeys.

What you’ll takeaway

A clear recovery framework

A step-by-step approach to diagnosing and fixing conversion drops.

How to identify the real cause

Learn how to separate analytics symptoms from the root issue.

Practical validation techniques

Ways to test checkout, payments and journeys across real devices.

Confidence in the next action

Know whether the issue is technical, UX-driven, or external.

Meet the experts

Learn from the people helping ecommerce teams find what’s really behind conversion drops and fix it fast.

Jane Hargrave

Host | Digital Marketing Leader

at Digivante

Jane is a digital marketing leader with extensive experience building acquisition engines that drive conversion and long-term customer loyalty across SaaS, tech, D2C and finance brands. She specialises in turning complex digital challenges into clear, practical strategies for growth.

Conor Whelan

CEO

at Digivante

Conor leads Digivante, helping global ecommerce brands uncover hidden issues affecting digital journeys and conversion performance. With deep experience across modern software delivery and testing, he works with teams to diagnose problems quickly and improve digital quality at scale.

Isobel Whelan

Test Manager

at Digivante

Isobel works with ecommerce teams to uncover hidden issues in digital journeys that impact conversion performance. As a Test Manager at Digivante, she specialises in validating checkout and key user journeys across real devices, helping teams diagnose and resolve problems quickly.

Who is it for?

Ecommerce Directors, Heads of Digital, Product Owners for checkout/payments, and trading/performance leads responsible for conversion performance.

Join the webinar

Learn the framework teams use to recover lost conversions.