About Audi UK
Audi is one of the world’s most recognised premium automotive brands, known for engineering, innovation and high customer expectations.
As Audi UK expanded its digital presence, the team needed to make sure key online journeys worked smoothly across devices, browsers and platforms. This included the launch of its first ecommerce platform, alongside a wider roadmap of digital products and customer-facing tools.
For Anthony Roberts, National Digital Manager at Audi UK, the challenge was clear: deliver high-quality digital experiences at pace, without risking brand trust or customer experience.
“Digivante played such an important part of the Audi digital strategy.”
Anthony Roberts, National Digital Manager, Audi UK
The challenge
Audi UK was delivering a major digital roadmap, including its first ecommerce platform and a range of other digital products.
The team needed to move quickly, but testing could not be compromised. Audi’s customers expect a premium experience at every touchpoint, and even small issues across key journeys could affect conversion, confidence and brand perception.
Audi UK needed a way to:
- Test across a wide range of devices, browsers and platforms
- Identify issues that could affect conversion and customer experience
- Prioritise defects clearly so internal teams could act quickly
- Meet tight deadlines without stretching internal resource
- Launch new digital products with confidence
With hundreds of possible device and platform combinations to consider, relying only on internal testing would have created risk, delay and pressure on the team.
Our solution
Digivante worked with Audi UK as a scalable testing partner, supporting both the ecommerce launch and the wider digital roadmap.
Using Digivante’s real-world testing community, Audi was able to test across multiple platforms, devices and browsers without needing to build that coverage internally.
Our approach included:
- Exploratory testing across key customer journeys
- Functional and usability testing across desktop, mobile and tablet
- Coverage across Android, iOS, Mac OS and Windows
- Clear issue categorisation from highest to lowest impact
- Prioritised reporting so Audi could focus on the issues that mattered most
Testing cycles were designed to give Audi fast, actionable insight. Instead of a long list of unfiltered defects, the team received prioritised reports showing which issues had the greatest impact on customer experience and conversion.
“Having Digivante onboard alleviated our testing concerns. Their rapid and comprehensive testing across multiple platforms and prioritisation of issues enabled us to meet our tight deadlines and exceed customer expectations. Digivante truly became an integral part of our digital journey.”
Anthony Roberts, National Digital Manager, Audi UK
The results
Over three years, Digivante supported Audi UK across 48 digital testing projects.
This gave the Audi team the flexibility to run testing cycles in parallel, keep projects moving and reduce the risk of key deadlines being affected by limited internal testing capacity.
Across the partnership, Digivante delivered:
- 48 digital testing projects
- 4,222 issues identified
- An average of 88 defects per project
- An average of 20 critical defects per project
- 1,664 device, OS and browser combinations covered
- 4,897 workdays of testing effort
On the Audi UK ecommerce platform alone, Digivante tested across Android, iOS, Mac OS and Windows, identifying and prioritising 16 conversion issues and 50 customer experience issues before launch.
As a result, Audi UK was able to resolve key issues, protect the customer journey and launch its ecommerce platform on time, with greater confidence in the digital experience.
“Digivante’s efficiency and scalability enabled us to meet our tight deadlines without compromising on quality.”
48
digital testing projects delivered
4,222
issues identified across the partnership
1,664
device, OS and browser combinations covered
4,897
workdays of testing effort delivered
The takeaway
For Audi UK, digital quality was not just about whether the technology worked. It was about protecting the brand experience across every customer interaction.
By bringing in Digivante, Audi gained the scale, speed and real-world coverage needed to test thoroughly without slowing delivery. Issues were found, prioritised and resolved before they could affect customers, giving the team confidence across both major launches and ongoing digital improvements.
“Digivante played a pivotal role in our digital strategy. Their efficient testing processes and insightful reports provided us with the confidence to deliver an industry-leading digital experience.”
Anthony Roberts, National Digital Manager, Audi UK
