Blog
Common ecommerce payment issues and how to avoid them
Navigating the world of online sales in the UK can be challenging, especially when it comes to ensuring smooth payment processes. With online shopping being increasingly popular, it’s essential to avoid common payment issues that could drive customers away. Drawing from our extensive experience as a CRO & testing company specialising in ecommerce, collaborating ...
The role of CX in reducing cart abandonment
Cart abandonment is a common challenge for ecommerce and B2C companies. While some level of cart abandonment is inevitable due to customers window shopping, researching, and comparing products, a significant percentage occurs due to issues with the functionality and usability of a website or app. Identifying and fixing these CX issues is crucial for ...
Score big with Euros 2024: How football fever boosts ecommerce
Euro 2024 is in full swing, and football fever is set to sweep across Europe! As we all support our favourite teams, there's more than just football excitement in the air… Major sporting events like the Euros have a significant impact on the economy, driving increased spending across various sectors. Fans are not only ...
The 19% boost in Average Order Value that could transform your business
In the world of ecommerce, where revenue growth is paramount, increasing Average Order Value (AOV) stands as a pivotal strategy for businesses. It's a method that can significantly boost revenue without the need to acquire new customers. Traditional methods such as upselling, cross-selling, and loyalty programs have long been championed as effective means to ...
How to dramatically increase high-value behaviours on your website
Delivering an exceptional website experience is crucial in today's dynamic digital commerce landscape. Your website serves as the digital storefront where users engage with your brand, products, and services. Every interaction, from clicks to scrolls, influences user perceptions and behaviours. Let's explore how you can enhance high-value behaviours on your website, drawing insights from ...
6 digital Customer Experience trends you need to know about
This isn't just another rundown of trendy design elements or UX features; it's an exploration of the paradigm shifts transforming the digital realm. As online behaviours evolve, so must our approach to crafting user experiences across various digital platforms. In today's dynamic digital landscape, understanding and adapting to emerging trends in digital Customer Experience ...
