Blog
Unlocking Black Friday success: A 20-step strategy for ecommerce leaders
As the excitement builds for Black Friday 2024 and the holiday season, the ecommerce realm is buzzing with opportunities. In this digital battleground of discounts and retail frenzy, it’s the ecommerce leaders who plan carefully that come out on top. Dominating these peak periods isn’t just luck - it’s all about meticulous preparation, smart ...
5 innovative ways to optimise the customer experience on your ecommerce site
Did you know that 86% of buyers are willing to pay more for a more positive customer experience? In today’s competitive market, optimising ecommerce customer experience isn't just an option - it’s a necessity. As digital platforms become increasingly central to how we shop, ensuring that every step of the customer experience journey is ...
Black Friday 2024: The high stakes of ecommerce – Are you ready?
As Black Friday 2024 rapidly approaches, the pressure is on. For ecommerce leaders, this is the Super Bowl of retail – a day when months of preparation can make or break your year. The stakes have never been higher, and the window for getting everything right is quickly closing. Having a solid Black Friday ...
The most common Black Friday conversion issues etailers face and how to avoid them
Content changes, unforeseen bugs and your conversions The pressure is on to bundle products, apply discounts, and make quick content changes in the front-end UI to keep up with the demands of this monumental shopping event. However, what often goes unnoticed are the risks lurking beneath the surface—unforeseen bugs that can wreak havoc on ...
Common ecommerce payment issues and how to avoid them
Navigating the world of online sales in the UK can be challenging, especially when it comes to ensuring smooth payment processes. With online shopping being increasingly popular, it’s essential to avoid common payment issues that could drive customers away. Drawing from our extensive experience as a CRO & testing company specialising in ecommerce, collaborating ...
The role of CX in reducing cart abandonment
Cart abandonment is a common challenge for ecommerce and B2C companies. While some level of cart abandonment is inevitable due to customers window shopping, researching, and comparing products, a significant percentage occurs due to issues with the functionality and usability of a website or app. Identifying and fixing these CX issues is crucial for ...
