Blog2023-07-20T11:20:10+00:00

Blog

3 steps to delivering better digital customer experiences

Read time: 3 minutes In the fast-paced realm of digital & ecommerce, where success is measured by engagement, conversions and revenue, we understand the critical importance of remaining abreast of emerging trends and continually adapting to meet the ever-evolving expectations of users. This recognition forms the very foundation of our 3-step approach to optimising ...

Why software testing is the smartest way to utilise your end of year budget

Despite the push to ‘budget dump’ or face the year-end “use it or lose it” backlash, it is pertinent to think strategically about your organisations future objectives before moving forward. And with the end of the financial year in sight, now is a great time to review your current processes and providers. Doing this ...

2024 retail & ecommerce trends: Blurring the lines between digital and physical

Entering a new year is a great time to reflect on what has happened over the previous 12 months and start getting excited about what the next 12 months have in store for us all. Below are some of the biggest changes and challenges to the retail & e-commerce industry and how we think ...

By |January 3rd, 2024|Categories: Digital transformation, Ecommerce, Retail|Tags: , , |

The importance of user acceptance testing in ecommerce

Read time: 6 minutes Welcome to the ever-evolving realm of digital and ecommerce, where innovation shapes success. Amidst the strategies and tactics, there's a transformative practice that often takes a backseat - User Acceptance Testing (UAT). Let’s explore the profound impact of executing UAT effectively, not just on the technical front but on the overall ...

The most common Black Friday conversion issues etailers face and how to avoid them

Content changes, unforeseen bugs and your conversions The pressure is on to bundle products, apply discounts, and make quick content changes in the front-end UI to keep up with the demands of this monumental shopping event. However, what often goes unnoticed are the risks lurking beneath the surface—unforeseen bugs that can wreak havoc on ...

10 actions you can take if you see a drop in your conversion rate

For every ecommerce leader, the conversion rate is the North Star that guides your digital ship. It's the metric that encapsulates the essence of your online business's success, indicating how effectively you turn visitors into loyal customers. However, what happens when that North Star starts flickering, and the conversion rate takes a dip? In ...