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The most common Black Friday conversion issues etailers face and how to avoid them
Content changes, unforeseen bugs and your conversions The pressure is on to bundle products, apply discounts, and make quick content changes in the front-end UI to keep up with the demands of this monumental shopping event. However, what often goes unnoticed are the risks lurking beneath the surface—unforeseen bugs that can wreak havoc on ...
10 actions you can take if you see a drop in your conversion rate
For every ecommerce leader, the conversion rate is the North Star that guides your digital ship. It's the metric that encapsulates the essence of your online business's success, indicating how effectively you turn visitors into loyal customers. However, what happens when that North Star starts flickering, and the conversion rate takes a dip? In ...
Unlocking Black Friday success: A 20-step strategy for ecommerce leaders
As the excitement builds for Black Friday and the holiday season, the ecommerce realm beckons with opportunities far beyond a cursory acknowledgment. In this digital battleground of discounts and retail fervour, it's the strategic ecommerce leaders who position themselves for success. Dominating these peak periods isn't a stroke of luck; it's a carefully choreographed ...
The difference between regression testing and retesting
In the fast-paced world of software development, where constant updates and enhancements are the norm, ensuring that new changes do not disrupt existing functionality is paramount. This is where regression testing services step in, playing a crucial role in maintaining software quality and user satisfaction. In this article, we delve into the evolution of ...
Exploratory testing for conversion rate optimisation
In the fiercely competitive digital landscape, Conversion Rate Optimisation (CRO) is the key to unlocking higher revenue and business growth. To stay ahead, businesses must adopt cutting-edge strategies and techniques that go beyond traditional methods. Exploratory testing brings a new level of skill and insight to CRO, offering a dynamic and agile approach to ...
The ecommerce conversion rate optimisation solution that you haven’t considered
In the highly competitive world of ecommerce, achieving success requires a laser focus on Conversion Rate Optimisation (CRO). Companies invest significant time and resources into various strategies to improve their conversion rates, such as A/B testing, heatmaps, user feedback, and more. However, one critical aspect of CRO often goes overlooked—software testing. Bugs and technical ...
