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Exploratory testing2022-01-10T13:21:11+00:00
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Exploratory testing

Replicate the random, unscripted real-world behaviour and decision-making of your target users to improve conversions and stability.

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The things you didn’t know you needed to know

Getting as many eyes on your site as possible and exploring the site from different perspectives gives you weird and wonderful feedback on your system that you haven’t even considered. Digivante’s exploratory testing helps you achieve this at speed on a global scale. You’ll get feedback that helps you develop quality products that truly meet users’ expectations.

Digivante’s exploratory testing delivers


With unrivalled platform and device coverage, we give you exceptional levels of flexibility by testing a wide combination of devices, browsers and operating systems.


With deep experience in uncovering issues we typically find that 5% are critical, 20% are conversion blockers and 75% related to customer experience.


We have tens of thousands of testers in almost 160 countries who can deliver testing rapidly on any scale.

How we work with you

Defects in your apps and websites directly impact customer conversions and retention. They create friction and frustration: these undermine user goodwill and damage your brand and revenues. Scripted or automated testing might show whether a particular customer journey works as intended. But it may not reveal issues beyond specific boundaries. These only come to light when your app or website is in front of real users.


Digivante testers uncover an average of 200 defects against test environments and an average of 100 when run against the live environment.

Wherever, whenever

Test when and where you want: we can mobilise testers from specific countries and run tests outside normal working hours.

Range of issues

Our exploratory testing covers functional, cosmetic and conversion issues.


You can test as broadly or narrowly as you want. Specify any focus areas e.g., areas of high risk where you think issues could be sitting.


We meet your need for speed with a fast turnaround, even within hours.

Continuous improvement

Continuously improve your app or website by proactively identifying opportunities for new features and functionality.

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The value of Digivante as your exploratory testing partner

We take the waiting out of testing, by quickly mobilising our worldwide community of professional testers. Our testers have the freedom to apply their creativity and experience to uncover potential weak points and usability issues buried deep within your app or website.

Unlike in-house testers, they come to the testing assignment with no preconceptions about your app or website.

Exploratory testing works best when you run it alongside other testing. It’s designed to highlight issues rather than confirming consistent performance. It can be useful to run exploratory testing, alongside your regression pack, for example. You could pick up additional issues or highlight a particular gap in your regression test pack, so you can modify it for next time.

Digivante ran a 72-hour exploratory test for Figleaves and the company saw substantial conversion increases as a result. Mobile conversion increased by 12%, with Android mobile conversions alone increasing by 17% and conversions on iPad by 9%.

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Shift left/right exploratory testing

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Shift exploratory testing left

Development teams using Agile and DevOps approaches can benefit from a loop of ongoing, actionable feedback delivered in real-time, so they can prioritise optimisation work as they go.
You can schedule exploratory testing for any point past the start of a sprint or after the development cut-off to return results in readiness for the next sprint.

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Shift exploratory testing right

Running exploratory testing post-release can help you find quirks of behaviour that your customers might exhibit when they engage with the full site or app, beyond what you identified in earlier user tests. You can also use it to pick up cosmetic issues or spelling and grammar mistakes that were missed at go-live.

Frequently asked questions

What testing capabilities do you cover?2022-01-06T10:30:35+00:00

Our testing capabilities are listed here. We cover a broad range including regression testing, accessibility testing, test automation, usability testing and more. We provide consultancy, service management and team augmentation. We deliver crowdtesting through our global Digivante professional tester community.

Will website testing disrupt my release schedule?2022-01-06T10:18:54+00:00

Not with Digivante. We work with you to understand your deadlines and constraints and plan our services to meet your targets. Crowdsourced testing can be delivered overnight and at weekends. With our large testing community and efficient techniques, we can carry out extensive testing in a shorter time. It’s not unusual for us to carry out 90 workdays of testing in 3 days, or 5 days of regression testing using traditional testing methods to just 5 hours.

Why should I outsource testing when I have a QA team in house?2022-01-06T10:16:49+00:00

Outsourcing your testing can bring economies of scale, efficiency and speed. It gives you access to a large variety of testing techniques and resources. If you have a small internal team you may not be able to do the breadth or depth of testing you really need before releasing a digital product. Outsourcing your test may save you money because you can apply the right type of testing at exactly the time you need it, without holding up development. You may be able to perform the testing earlier in the software development lifecycle too. Recruiting experienced testers can be hard. Outsourcing your testing takes that headache away.

Testing isn’t a priority for our business2022-01-06T10:09:44+00:00

Forgive us if we say that’s a short-sighted attitude. Testing will become a very high priority for your business if you release software and digital products that frustrate customers and constrain their engagement and spending. Put QA into your software development lifecycle early so you’ll catch issues when they’re easy to resolve out of the customer and boardroom spotlight. You’ll avoid major reputational headaches for the business and safeguard your customers’ loyalty.

Does Digivante just do crowdtesting?2022-01-06T10:27:23+00:00

No. We use crowdsourced testing for some services, like exploratory testing, executing test cases and accessibility testing. We combine human testing with automated testing, depending on the specific need. But we also support clients with usability testing, test strategy and planning through our team augmentation service. And we provide people to augment client teams, both short-term and long-term.

Is outsourced web testing secure?2022-01-06T10:28:19+00:00

We know that confidentiality is a real concern when using remote testers. Our business depends on making our testing service secure so you can be certain we take the greatest care to provide exceptionally secure systems and services. We use three-way contractual protection between the customer, the testing organisation and the testers themselves. We’ve worked with leading household names, from Microsoft and Metro Bank to Audi and Specsavers. They trust us to keep their testing secure and confidential.

Our web development partner handles all our testing – why do I need to consider a separate testing provider?2022-01-06T10:12:50+00:00

There’s a risk when you allow developers to ‘mark their own homework’. A fresh set of eyes will catch errors that the web developers won’t see. Independent testing gives you peace of mind that nothing’s been overlooked or hidden.

How many testers are typically used on a project?2022-01-06T10:24:35+00:00

It depends on the project and client requirements, but typically it ranges from as few as 20 testers to as many as 200.

How will external testers know how to test my website?2022-01-06T10:20:36+00:00

We always provide a clear brief before testing starts, so testers don’t need their own domain knowledge. We specify key focus areas and out of scope areas. We give testers guidance on the type of test. In exploratory testing, website testers have personal freedom to test any areas in scope. Or we can specify a more prescriptive approach, so testers execute specific steps within a test case. A Digivante delivery team member takes responsibility for the test scope and team and manages the quality and outputs.

We have hundreds of issues in backlog – our dev team couldn’t cope with any more2022-01-06T10:10:22+00:00

An overstretched development team can be prone to making more mistakes, which incur costs and lead to even more testing. In our approach to QA, we seek to improve your capacity for dealing with software issues. The test cases we write are clear and simple to follow, even for non-tech people, so it’s easier to prioritise issues and deal with them quickly.

We don’t release new features that often, so why do we need a testing partner?2022-01-06T10:12:08+00:00

Even if you don’t release new features often, the digital access points that people use to experience your website or app are constantly evolving. You need to be sure that everything works when a new browser update goes live or a new mobile OS is released. You need to know how your digital products respond on new devices when they launch.

What is ‘push and pray’ and what are the risks of the approach?2022-01-06T10:17:19+00:00

Push and pray means a software development team rushes to release a digital product without doing enough testing. They make the product live and hope for the best. The risks are significant. If you don’t look for issues or errors before customers find them, you’ll create a lot of dissatisfaction and potentially lose customers and revenue.

You might also be interested in…

Regression testing

Digivante offers fast, thorough, good-value regression testing executed at scale by our professional community of testers. We use test automation where it adds value, delivering maximum value with minimum delay.

Post-release testing

Digivante has a wealth of testers in our large QA community. We can run testing that would take you days in just a few hours, so you can fix any unforeseen issues before they impact customer experience and revenue.

Team augmentation

Digivante’s QA specialists bring years of experience when you need to augment your existing team. Embed our people and gain access to the full breadth of our capabilities for regression testing or any other appropriate service for your project.

Bring Digivante into your team for exceptional QA

Exploratory testing by Digivante helps you to create a rewarding user experience and pick up on issues you didn’t even know could be a problem for customers in the real world. We can meet challenging timescales with our global, professional team. Request a call from one of our experts.

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