When you’re launching or refreshing a website or app, a top priority is to rapidly identify and fix defects that only emerge at go-live. Often, it’s the first time several releases have come together into a single release. Inevitably, there will be hitches.
If you’ve been developing and deploying to a test environment where elements like integrations were not available, you won’t have had the opportunity to uncover every issue in the pre-live environments. Post-release testing helps you reveal previously overlooked issues and unintended outcomes. If you do it fast and thoroughly, you can correct faults before conversion rates drop. If you don’t, you could undermine the customer experience and damage your brand.