The value of Digivante Convert for conversion optimisation
Convert is a powerful, professional analytics and insights tool. Our testing experts use it for fast, accurate and detailed analysis of the causes of your lost ecommerce site conversions. Whether it’s a usability issue, a lack of speed and performance, or hidden errors, defects and anomalies, our team of expert testers will reveal your priorities for improvement.
Google Analytics looks at user sessions and transactions (the ecommerce conversion rate). Digivante’s Convert goes further and puts this data in context. It relates the number of transactions on any given device, browser or operating system to the number of people using that device, browser or operating system. Because there are fewer unique users than there are sessions, it’s a better way to interpret your conversion data.