Shifting usability testing right
Once your site or app goes live, usability testing for the overall customer experience evaluates your site or app in its real-world context.
When the site or app is part of the complete customer experience, you can test interactions with your business as whole. Examine every aspect, including customer service, refunds and returns, aftercare and searchability to help functions. Usability testing checks that your customer journey delivers what customers expect from your brand – from start to finish.