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Usability testing2022-01-06T18:22:21+00:00
Home » Services » Testing capabilities » Usability testing

Usability testing

Customers can be capricious and impulsive in their likes and dislikes – you might never know why they drop out of your site or app and go elsewhere. Usability testing is key to spotting and fixing those elusive user turn-offs.

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See your website through your users’ eyes

Paying consumer testers to go on random journeys around your site with no specific outcomes in mind? What can you possibly gain from such an unstructured approach? The answer is that you’ll discover behaviours and reactions you hadn’t even considered.

User experience and reactions count when it comes to your app or website. And users seldom act systematically or predictably. When real-life users test your website or app in the real-world environment, we can record their initial interactions and key journeys, plus their opinions before and after testing.

This evidence is powerful and authentic: it shows everyone from senior leaders to developers what customers really think and do when they use your site or app. Use the evidence to improve loyalty, dwell time and conversions that directly impact business revenue.

Digivante’s usability testing delivers

Data-driven insight

Your usability assessment pinpoints the obstacles that deter users from spending time and money on your website, based on objective data.

Authenticity

Your solution will be examined by a test audience that’s just like your customers, generating feedback that would otherwise have remained unknown.

Visual experience

Unlike automated or scripted test cases, Digivante’s human testers will uncover graphical issues, inconsistent branding and other visual reasons for lower conversions.

How Digivante usability testing works

Hyper-targeted

We work with you to identify your target demographic, then we identify people within the Digivante community that match those requirements.

Real reactions

We capture pre- and post- experience descriptions of user reactions and feelings.

Screen recording

We provide video evidence to support the usability reports.

Prioritisation

We categorise issues by severity, guided by Nielsen’s industry standard principles.

Demographic data

We create detailed usability reports including the number of users and their demographics.

Positive experience

Our testers don’t just capture negative issues: they also identify what’s effective and appealing in your site or app.

Quality assured

You receive moderated, prioritised recommendations for change.

Detailed reports

Your report includes trust rating, net promoter score and web usability score.

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The value of Digivante as your usability testing partner

With testers selected to match your target customer profile, you see an authentic picture of how your customers will view and use your app or site, for maximum insight. You’ll get a grasp on their digital expectations and see where the user experience is strong, and where it falls short.

We manage our usability testers professionally to guarantee you a fast project turnaround, with high quality, moderated, evidence-based results. Your usability report will include analysis by a Digivante usability expert with best practice knowledge of design and usability in your particular sector.

“Due to Digivante’s speed, efficiency and scalability of testing, Audi were able to focus additional resource on business critical projects and priorities. Digivante played such an important part of the Audi digital strategy.”

Anthony Roberts, National Digital Manager, Audi

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Shift left/right regression testing

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Shifting usability testing left

There’s real value in using usability testing it to understand early requirements in the software development lifecycle.

Usability testing can be invaluable for critiquing wireframes, helping to answer questions like “which approach to adding to a basket is better?” Testing wireframes helps your developers to build an experience that’s great for users from the very start.

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Shifting usability testing right

Once your site or app goes live, usability testing for the overall customer experience evaluates your site or app in its real-world context.

When the site or app is part of the complete customer experience, you can test interactions with your business as whole. Examine every aspect, including customer service, refunds and returns, aftercare and searchability to help functions. Usability testing checks that your customer journey delivers what customers expect from your brand – from start to finish.

Frequently asked questions

Is outsourced web testing secure?2022-01-06T10:28:19+00:00

We know that confidentiality is a real concern when using remote testers. Our business depends on making our testing service secure so you can be certain we take the greatest care to provide exceptionally secure systems and services. We use three-way contractual protection between the customer, the testing organisation and the testers themselves. We’ve worked with leading household names, from Microsoft and Metro Bank to Audi and Specsavers. They trust us to keep their testing secure and confidential.

Why should I outsource testing when I have a QA team in house?2022-01-06T10:16:49+00:00

Outsourcing your testing can bring economies of scale, efficiency and speed. It gives you access to a large variety of testing techniques and resources. If you have a small internal team you may not be able to do the breadth or depth of testing you really need before releasing a digital product. Outsourcing your test may save you money because you can apply the right type of testing at exactly the time you need it, without holding up development. You may be able to perform the testing earlier in the software development lifecycle too. Recruiting experienced testers can be hard. Outsourcing your testing takes that headache away.

Will website testing disrupt my release schedule?2022-01-06T10:18:54+00:00

Not with Digivante. We work with you to understand your deadlines and constraints and plan our services to meet your targets. Crowdsourced testing can be delivered overnight and at weekends. With our large testing community and efficient techniques, we can carry out extensive testing in a shorter time. It’s not unusual for us to carry out 90 workdays of testing in 3 days, or 5 days of regression testing using traditional testing methods to just 5 hours.

Testing isn’t a priority for our business2022-01-06T10:09:44+00:00

Forgive us if we say that’s a short-sighted attitude. Testing will become a very high priority for your business if you release software and digital products that frustrate customers and constrain their engagement and spending. Put QA into your software development lifecycle early so you’ll catch issues when they’re easy to resolve out of the customer and boardroom spotlight. You’ll avoid major reputational headaches for the business and safeguard your customers’ loyalty.

What is ‘push and pray’ and what are the risks of the approach?2022-01-06T10:17:19+00:00

Push and pray means a software development team rushes to release a digital product without doing enough testing. They make the product live and hope for the best. The risks are significant. If you don’t look for issues or errors before customers find them, you’ll create a lot of dissatisfaction and potentially lose customers and revenue.

We don’t release new features that often, so why do we need a testing partner?2022-01-06T10:12:08+00:00

Even if you don’t release new features often, the digital access points that people use to experience your website or app are constantly evolving. You need to be sure that everything works when a new browser update goes live or a new mobile OS is released. You need to know how your digital products respond on new devices when they launch.

What testing capabilities do you cover?2022-01-06T10:30:35+00:00

Our testing capabilities are listed here. We cover a broad range including regression testing, accessibility testing, test automation, usability testing and more. We provide consultancy, service management and team augmentation. We deliver crowdtesting through our global Digivante professional tester community.

Does Digivante just do crowdtesting?2022-01-06T10:27:23+00:00

No. We use crowdsourced testing for some services, like exploratory testing, executing test cases and accessibility testing. We combine human testing with automated testing, depending on the specific need. But we also support clients with usability testing, test strategy and planning through our team augmentation service. And we provide people to augment client teams, both short-term and long-term.

We have hundreds of issues in backlog – our dev team couldn’t cope with any more2022-01-06T10:10:22+00:00

An overstretched development team can be prone to making more mistakes, which incur costs and lead to even more testing. In our approach to QA, we seek to improve your capacity for dealing with software issues. The test cases we write are clear and simple to follow, even for non-tech people, so it’s easier to prioritise issues and deal with them quickly.

How will external testers know how to test my website?2022-01-06T10:20:36+00:00

We always provide a clear brief before testing starts, so testers don’t need their own domain knowledge. We specify key focus areas and out of scope areas. We give testers guidance on the type of test. In exploratory testing, website testers have personal freedom to test any areas in scope. Or we can specify a more prescriptive approach, so testers execute specific steps within a test case. A Digivante delivery team member takes responsibility for the test scope and team and manages the quality and outputs.

Our web development partner handles all our testing – why do I need to consider a separate testing provider?2022-01-06T10:12:50+00:00

There’s a risk when you allow developers to ‘mark their own homework’. A fresh set of eyes will catch errors that the web developers won’t see. Independent testing gives you peace of mind that nothing’s been overlooked or hidden.

How many testers are typically used on a project?2022-01-06T10:24:35+00:00

It depends on the project and client requirements, but typically it ranges from as few as 20 testers to as many as 200.

You might also be interested in…

Localisation testing

Global audiences demand that local knowledge, culture and standards are reflected in your website or app. An inauthentic experience can prevent you from expanding successfully into new markets. Our testers can assess the performance of your website or app for local audiences.

Post-release testing

Digivante has a wealth of testers in our large QA community. We can run testing that would take you days in just a few hours, so you can fix any unforeseen issues before they impact customer experience and revenue.

Team augmentation

Digivante’s QA specialists bring years of experience when you need to augment your existing team. Embed our people and gain access to the full breadth of our capabilities for regression testing or any other appropriate service for your project.

Bring Digivante into your team for exceptional QA

Digivante’s usability testing uncovers shortcomings that you couldn’t have predicted and delivers practical recommendations from real users. Discover how to improve loyalty, extend dwell time and increase revenues from your website or app. Request a call from one of our experts or book a demo.

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