There are clear benefits to optimising accessibility for your website or app. Better user experience and reach can deliver better ROI from greater inclusion. Did you know that 15% of the world’s population have disabilities, including visual impairments and hearing loss? That’s a big (and growing) audience to lose. Overlooking potential user dissatisfaction among disabled communities could also damage your reputation.
The internationally recognised Web Content Accessibility Guidelines (WCAG) give organisations a benchmark to measure their website accessibility for disabled or disadvantaged users. In some countries (including the USA and Canada) there are extra rules for digital accessibility: you risk a heavy fine if you don’t comply.