Localisation testing2024-06-17T11:57:12+00:00

Localisation testing

When working in global markets, it’s essential to customise your app or website to meet local needs to deliver a good user experience and ensure your brand is well-received. Conducting localisation testing is crucial to achieving this goal.

Global reach with local expertise

Every audience wants to see their local knowledge, culture and standards reflected in your website or app. If you provide an unfamiliar or inauthentic experience, users may vote with their feet. That undermines your brand’s credibility and puts the brakes on global growth.

Localisation issues can be obvious or subtle. How do you know if the content and copy are appropriate and relevant to local markets? What if the colours you’re using have negative connotations? What if you’re using a date format that isn’t recognised? The wrong currency or numeric style? Or an unfamiliar payment platform?

Digivante’s localisation testing delivers

Local knowledge

Our community of testers spans 150+ countries around the globe. We can select native speakers and citizens to represent any local audience.

Actionable reporting

We’ll moderate findings and summarise them clearly, so you know exactly what to do to optimise your website or app for each local audience.

Peace of mind

Our testers report on a wide range of issues, so you have the best chance of picking up on major issues or subtle nuances that could cause alienation or offence.

How localisation testing works


Our localisation testing experts can advise you on areas of focus in different geographies and help you set an effective localisation strategy.

Real people

We select real people who live in your target location to test your site or app. These people can also carry out on the ground activities, such as returning an item to a physical store, for complete CX journeys.

Team augmentation

Our professionally managed global and local testers can augment your internal testing team or work on a standalone project.


Our moderation and reports provide expert analysis to help you prioritise actions.


Your locally optimised sites and apps give every user a natural, appropriate experience in context.

Ready to learn more about localisation testing with Digivante?

Our experts possess invaluable local knowledge, empowering you to meet the expectations of the local market with unwavering confidence. Take the first step today and book a demo with one of our seasoned professionals.

The value of Digivante as your localisation testing partner

Localisation testing goes far beyond checking translations. We brief our international QA community testers to assess context, visual and multimedia content on your website or app.

For example, a website for an Arabic market where the language is read from right to left may need the overall layout adapting. If you use the same images across many sites, they could be inappropriate or unrepresentative of the local environment. Our localisation testing will report on any kind of anomaly or gaffe.

Take Canada as an example. In a large territory like that, a two-day delivery window is appropriate for a destination like Toronto, but unrealistic for a mountain destination like Banff. Usability and localisation testing together can help you make sense of these local differences and provide a consistent brand experience.

“You have to have a partner who understands the business, with the capacity and expertise to fulfil requirements at a competitive price. Those are givens. What we also liked about Digivante is their vision and ability to see the big picture.”

Bill Saysell, Lead QA Engineer at Gymshark

Get a localisation testing demo

Book some time with one of our specialists to demo the service.

Shift left/right regression testing

Two men and one woman developer discussing code

Shifting localisation testing left

We can work with developers on translation and context during the development process, not just when the app or website is complete. This can help avoid time-consuming adaptation work later on. Our specialists can advise on areas of focus for particular geographies and audiences, so developers know upfront about particular formats or approaches that may not be suitable.

Three coworkers smiling and looking at colleague

Shifting localisation testing right

Once your site is launched, you can run in-country tests. For example, we can send testers to the city centre to test a phone signal, or to a specific car park to sign in and out of a parking app. We can arrange real-world testing of shipping, returns and refunds processes in different locations.

Frequently asked questions

Is outsourced web testing secure?2022-01-06T10:28:19+00:00

We know that confidentiality is a real concern when using remote testers. Our business depends on making our testing service secure so you can be certain we take the greatest care to provide exceptionally secure systems and services. We use three-way contractual protection between the customer, the testing organisation and the testers themselves. We’ve worked with leading household names, from Microsoft and Metro Bank to Audi and Specsavers. They trust us to keep their testing secure and confidential.

How will external testers know how to test my website?2022-01-06T10:20:36+00:00

We always provide a clear brief before testing starts, so testers don’t need their own domain knowledge. We specify key focus areas and out of scope areas. We give testers guidance on the type of test. In exploratory testing, website testers have personal freedom to test any areas in scope. Or we can specify a more prescriptive approach, so testers execute specific steps within a test case. A Digivante delivery team member takes responsibility for the test scope and team and manages the quality and outputs.

What testing capabilities do you cover?2022-01-06T10:30:35+00:00

Our testing capabilities are listed here. We cover a broad range including regression testing, accessibility testing, test automation, usability testing and more. We provide consultancy, service management and team augmentation. We deliver crowdtesting through our global Digivante professional tester community.

What is community or crowd testing?2022-01-06T10:29:39+00:00

Crowdtesting means using our community (or crowd) of vetted testers for rapid, large-scale testing on a range of devices and platforms. We use crowdtesting for exploratory testing and executing test cases. Our central teams manage quality control to make sure defects are reported clearly, with all duplicates compiled into a single report, and that defects can be reproduced.

Why should I outsource testing when I have a QA team in house?2022-01-06T10:16:49+00:00

Outsourcing your testing can bring economies of scale, efficiency and speed. It gives you access to a large variety of testing techniques and resources. If you have a small internal team you may not be able to do the breadth or depth of testing you really need before releasing a digital product. Outsourcing your test may save you money because you can apply the right type of testing at exactly the time you need it, without holding up development. You may be able to perform the testing earlier in the software development lifecycle too. Recruiting experienced testers can be hard. Outsourcing your testing takes that headache away.

Where are your community testers based?2022-01-06T10:23:40+00:00

Our community is truly global, with testers based in 149 different countries around the world.

How do you track the defects found during tests?2022-01-06T10:21:50+00:00

Each tester can raise defects on a defect report page on our central test reporting platform. This includes screenshots and video evidence, along with steps to reproduce the defect. Testers check that the defect hasn’t already been reported, so we don’t receive duplicate defect reports. Our QA managers double check the reports before releasing them to our clients.

Will website testing disrupt my release schedule?2022-01-06T10:18:54+00:00

Not with Digivante. We work with you to understand your deadlines and constraints and plan our services to meet your targets. Crowdsourced testing can be delivered overnight and at weekends. With our large testing community and efficient techniques, we can carry out extensive testing in a shorter time. It’s not unusual for us to carry out 90 workdays of testing in 3 days, or 5 days of regression testing using traditional testing methods to just 5 hours.

We have hundreds of issues in backlog – our dev team couldn’t cope with any more2022-01-06T10:10:22+00:00

An overstretched development team can be prone to making more mistakes, which incur costs and lead to even more testing. In our approach to QA, we seek to improve your capacity for dealing with software issues. The test cases we write are clear and simple to follow, even for non-tech people, so it’s easier to prioritise issues and deal with them quickly.

I think crowdtesting is too risky for my business. What data is shared with the tester community?2022-01-06T10:09:05+00:00

We use the secure Digivante platform for all our testing data and reporting. Our testers are vetted and verified. We’ve worked with leading household names, from Microsoft and Metro Bank to Audi and Specsavers. They trust us to keep their testing secure and confidential. Talk to us about your specific needs and we’ll work with you to build a testing plan that meets all your security requirements.

How does your test community work?2022-01-06T10:26:10+00:00

Our test community gives our clients access to thousands of professional testers in 149 different countries. That means we can deliver very rapidly – reducing days’ worth of conventional testing to a few hours when we mobilise our people all over the world.

Our web development partner handles all our testing – why do I need to consider a separate testing provider?2022-01-06T10:12:50+00:00

There’s a risk when you allow developers to ‘mark their own homework’. A fresh set of eyes will catch errors that the web developers won’t see. Independent testing gives you peace of mind that nothing’s been overlooked or hidden.

How many testers are typically used on a project?2022-01-06T10:24:35+00:00

It depends on the project and client requirements, but typically it ranges from as few as 20 testers to as many as 200.

Crowdtesting might be faster, but is the quality of results any good?2022-01-06T10:13:34+00:00

Our crowdtesting community is thoroughly vetted for technical knowledge and communication skills. Community testers record the issues they find in videos, screenshots and detailed notes, so that faults can easily be recreated and resolved. All issues raised by the crowd testers are verified by senior Digivante testers.

Does Digivante just do crowdtesting?2022-01-06T10:27:23+00:00

No. We use crowdsourced testing for some services, like exploratory testing, executing test cases and accessibility testing. We combine human testing with automated testing, depending on the specific need. But we also support clients with usability testing, test strategy and planning through our team augmentation service. And we provide people to augment client teams, both short-term and long-term.

How experienced are your community testers?2022-01-06T10:25:18+00:00

We value quality a lot in our testing community. Before we accept them, testers take an exam to check their English language skills and assess their testing competency.

How do testers access my website environment?2022-01-06T10:19:54+00:00

That depends if you’re testing in live or pre-production test or staging environments. For live testing, testers receive the URL and can get to work straight away. For testing behind a firewall or in pre-production, we recommend using a Virtual Private Network (VPN). This allows multiple testers to access your securely; we can track them under a single IP address.

You might also be interested in…

Usability testing

Working with real users in their home environment, we document their natural interactions with your website or app and identify issues and turn-offs so you can optimise the user experience.

Post-release testing

Digivante has a wealth of testers in our large QA community. We can run testing that would take you days in just a few hours, so you can fix any unforeseen issues before they impact customer experience and revenue.

Test case writing

Our specialists write up to twenty test cases per day, incorporating hundreds of test steps. We can script these as automated tests when appropriate, or our professional QA community can run them fast and efficiently.

Book a demo of Digivante’s localisation testing service

Localisation testing by Digivante gives you real local knowledge so you can meet the local market’s expectations with confidence. Request a call from one of our experts.