Driving ecommerce performance through strategy, optimisation, and digital leadership

Guy is a commercially focused ecommerce and digital leader, with extensive experience managing enterprise websites and driving performance across global organisations.

Working across digital strategy, website management, and ecommerce platforms, he helps brands improve how their digital channels perform, from traffic and acquisition through to conversion and revenue. His approach combines technical expertise with commercial focus, ensuring digital activity is aligned to measurable business outcomes.

With a background spanning CMS governance, CRO, technical SEO, and analytics, Guy has led end-to-end digital programmes including platform optimisation, digital product launches, and performance improvement initiatives. He works across cross-functional teams to translate strategy into execution, balancing brand, user experience, and performance.

Known for his structured and data-led approach, Guy focuses on building scalable digital ecosystems that connect technology, content, and marketing, enabling sustainable growth and stronger customer outcomes.