About Claire’s
Claire’s is an international jewellery and accessories retailer with customers around the world.
Ahead of a new global ecommerce launch, the team needed confidence that the experience worked across the devices, browsers, languages, payment methods, and markets its customers relied on.
The challenge
Claire’s had just nine days to complete two cycles of User Acceptance Testing (UAT), alongside functional and performance testing, before launching its new global ecommerce platform.
The experience also needed to work across international markets, devices, browsers, localised content, and real payment journeys.
The challenge was putting enough QA structure, coverage, and execution capacity around a major global launch without slowing delivery.
Our solution
Digivante, supported Claire’s from the beginning, helping define the test strategy, requirements, and test case pack alongside Claire’s development team and agency.
The testing programme included:
- UAT and functional testing: Two test cycles delivered within nine days
- Performance testing: Validating the experience under significant concurrent demand
- Real-world device coverage: 457 testers across 561 mobile devices
- International testing: Tester coverage spanning 53 countries
- Localisation and live payments: Validating local experiences and completing real orders
- Go-live regression: Checking critical journeys again around launch
The first cycle began on a Saturday, with weekend triage calls allowing fixes to start immediately on Monday. Digivante then supported a second cycle and live validation across Claire’s 19 core markets.
In total, the programme delivered the equivalent of 325 working days of testing in nine real days.
The results
Testing uncovered critical issues before Claire’s went live, including problems that had been missed during development.
Examples included customers being unable to complete checkout and customers being unable to pay using American Express.
One critical issue identified during testing was reported to save Claire’s £30,000 per week once fixed.
The original project results also recorded a 35% uplift in conversions in less than four weeks after the critical issues identified during testing were fixed.
Beyond individual defects, Claire’s gained broader evidence that its new global platform worked across the devices, browsers, payment environments, and international markets its customers used.
The project delivered:
- 457 testers providing rapid real-world coverage
- 561 mobile devices included in testing
- 53 countries represented across the tester coverage
- 325 working days of testing delivered in nine real days
- Critical checkout and payment issues identified before go-live
- One critical issue reported to save £30,000 per week once fixed
- 35% conversion uplift reported within four weeks after critical issues were fixed
Claire’s was able to go to market knowing that important conversion-impacting issues had been identified and fixed before launch.
The relationship continued beyond the initial replatform, with further support around iterative releases, international testing, localisation, purchase validation, and ongoing content updates.
35%
conversion uplift reported within four weeks
£30k
per week saved from one critical issue once fixed
325
working days of testing delivered in nine days
The takeaway
A global replatform creates a temporary QA problem at enormous scale.
Claire’s did not need to permanently build a testing operation capable of covering hundreds of devices and dozens of international markets. It needed the right QA expertise, structure, and execution capacity around one critical project.
That meant getting involved early enough to shape the test approach, then scaling testing rapidly when the delivery window demanded it.
In nine days, Claire’s gained the equivalent of 325 working days of testing, coverage from 457 testers across 561 mobile devices, and validation spanning international markets.
More importantly, the testing found conversion-impacting issues before launch.
One critical issue was reported to save £30,000 per week once fixed, while the original project results recorded a 35% conversion uplift within four weeks of addressing the critical findings.
For teams facing a major replatform, the question is not simply whether the new platform works.
It is whether you have enough QA capacity, coverage, and evidence to prove it works before customers find out for you.
FAQs
Why did Claire’s bring in Digivante for its ecommerce replatform?
Claire’s needed to validate a new global ecommerce platform within an extremely tight delivery window. The project required QA planning, large-scale execution, international coverage, device testing, performance testing, localisation, and live payment validation before and around launch.
How did Digivante support the Claire’s replatform?
Digivante helped define the test strategy and plan, worked with Claire’s development team and agency to build the test cases, and coordinated two UAT cycles alongside functional, performance, live regression, localisation, and payment testing.
How much testing did Digivante deliver for Claire’s?
The programme involved 457 testers across 53 countries and 561 mobile devices. Digivante delivered the equivalent of 325 working days of testing in just nine real days.
What results did Claire’s see from the testing?
Testing identified critical issues before go-live, including checkout and payment problems. The original case study reported that one critical issue saved Claire’s £30,000 per week once fixed, and that conversions increased by 35% within four weeks after the critical issues were addressed.
