Blog
Crowdtesting – The secret to enhancing user satisfaction
Every interaction on your website or app is a moment of truth, an opportunity to win loyalty or lose a customer. Even a 1% boost in customer satisfaction can increase retention by 5%, and raising retention by just 5% can drive profits up by an impressive 25% to 95%, according to Bain & Company. ...
The top 9 trends from the IT Directors Forum 2024
This year’s IT Directors Forum brought together IT leaders to share insights, discuss common challenges, and explore innovative solutions. With keynote speakers like mathematician & broadcaster Hannah Fry addressing decision-making under uncertainty and Dave Fishwick, Bank of Dave founder inspiring resilience and innovation, the event underscored the evolving role of IT in driving business ...
Common ecommerce payment issues and how to avoid them
Navigating the world of online sales in the UK can be challenging, especially when it comes to ensuring smooth payment processes. With online shopping being increasingly popular, it’s essential to avoid common payment issues that could drive customers away. Drawing from our extensive experience as a CRO & testing company specialising in ecommerce, collaborating ...
The role of CX in reducing cart abandonment
Cart abandonment is a common challenge for ecommerce and B2C companies. While some level of cart abandonment is inevitable due to customers window shopping, researching, and comparing products, a significant percentage occurs due to issues with the functionality and usability of a website or app. Identifying and fixing these CX issues is crucial for ...
Score big with Euros 2024: How football fever boosts ecommerce
Euro 2024 is in full swing, and football fever is set to sweep across Europe! As we all support our favourite teams, there's more than just football excitement in the air… Major sporting events like the Euros have a significant impact on the economy, driving increased spending across various sectors. Fans are not only ...
The 19% boost in Average Order Value that could transform your business
In the world of ecommerce, where revenue growth is paramount, increasing Average Order Value (AOV) stands as a pivotal strategy for businesses. It's a method that can significantly boost revenue without the need to acquire new customers. Traditional methods such as upselling, cross-selling, and loyalty programs have long been championed as effective means to ...
