Blog
A 20-step strategy for Black Friday success
As the excitement builds for Black Friday 2025 and the holiday season, the ecommerce realm is buzzing with opportunities. In this digital battleground of discounts and retail frenzy, it’s the ecommerce leaders who plan carefully that come out on top. Dominating these peak periods isn’t just luck - it’s all about meticulous preparation, smart ...
Are you optimising a lie? Why your true conversion rate might be hidden
Don’t build on shifting sand You wouldn’t build a house on shifting sand, or assume the foundation is solid without checking it. Yet, many ecommerce leaders jump straight into CRO strategies, A/B tests, and paid campaigns without first verifying that their site fundamentals are working properly. Here's the cold, hard truth: If defects ...
10 reasons why ecommerce leaders choose Digivante
TL;DR Summary: Ecommerce & digital leaders, from global retailers to high-growth DTC brands, choose Digivante because it helps them remove hidden friction from their digital experiences before it costs them sales. From real-user UAT at scale to conversion-first QA, this is modern testing done right. Here are 10 reasons they make Digivante part of ...
QA vs UAT vs UX and how Unified Testing helps
Everyone says they test, but what does that actually mean? Ask three people what “testing” includes, and you’ll get three different answers. Some say it’s defect-hunting. Others think it’s signing off new features. A few will mention user journeys or usability. They’re not wrong. But none of those things alone are enough to protect ...
Global ecommerce: Overcoming localisation challenges in multi-currency markets
Scaling internationally is a high-stakes game. One mispriced decimal or an untested payment flow can turn a high-value customer into an abandoned cart statistic. Below is a comprehensive playbook for ecommerce leaders who want to conquer the complexities of multi-currency and local payments, while navigating shifting tariffs and regional financial apps, to turn potential ...
The most common Black Friday conversion issues etailers face and how to avoid them
Content changes, unforeseen bugs and your conversions The pressure is on to bundle products, apply discounts, and make quick content changes in the front-end UI to keep up with the demands of this monumental shopping event. However, what often goes unnoticed are the risks lurking beneath the surface—unforeseen bugs that can wreak havoc on ...
