Blog
Marketplace shift changing everything for digital quality in ecommerce
As marketplaces surge, testing can’t just be “did it work” anymore, it has to be “does it work for the real user in the real world.” Brands once focused on their own website are now trading through big platforms, third-party inventories, multi-seller checkouts, wallets, in-store pick-up and every device under the sun. That means ...
Best UK ecommerce UAT services for retailers validating new features
When ecommerce teams launch new features, the risk is rarely limited to whether the code works. A checkout update can pass internal testing and still confuse customers. A new payment option can work in one environment and fail in another. A product finder, account flow or delivery message can look clear to the team that built it, ...
Are content updates putting your Black Friday at risk?
With Black Friday just around the corner, you’re likely wrapping up a code freeze to secure your website’s functionality for peak traffic. But with your content and marketing teams actively making product, discount, and promotional updates on the front end, are you confident your ecommerce site can deliver a seamless customer experience? Why content ...
Search, Filters, Checkout: The hidden friction points in retail’s digital journeys
What happens when you drop a few hundred testers onto some of the UK’s busiest retail websites, while their teams are on stage talking about digital CX? That was the experiment we ran at eCommerce Expo 2025. The results? As entertaining as the talks themselves, and surprisingly consistent across brands. Talks at eCommerce Expo ...
The essential Black Friday code freeze checklist
Black Friday is fast approaching, and for digital and ecommerce leaders, it’s a day that can make or break your entire year. With the code freeze looming, typically around the end of October, pressure is on to ensure your website or app is ready for the biggest online shopping event of the year. But ...
Black Friday 2025: The high stakes of ecommerce
As Black Friday 2025 rapidly approaches, the pressure is on. For ecommerce leaders, this is the Super Bowl of retail. A day when months of preparation can make or break your year. The stakes have never been higher, and the window for getting everything right is quickly closing. Having a solid Black Friday ecommerce ...
