Exploratory testing2026-06-23T11:51:29+00:00

Exploratory testing

Enhance conversions and customer experience by replicating the unscripted real-world behaviour and decision-making of your target users. Our exploratory software testing ensures your product performs flawlessly under real-world conditions.

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Exploratory testing

Enhance conversions and customer experience by replicating the unscripted real-world behaviour and decision-making of your target users. Our exploratory software testing ensures your product performs flawlessly under real-world conditions.

Uncovering hidden issues that affect customer experience

Defects in your apps and websites can frustrate users, hurt conversions, and damage your brand. Scripted or automated tests may confirm that specific journeys work, but they often miss issues that only real users can uncover.

Digivante’s exploratory testing puts your site through its paces from multiple perspectives, quickly revealing unexpected problems. This global, rapid feedback helps you refine your product to truly meet user expectations and enhance overall performance.

Surfaced issues can highlight new areas of concern which can be used to enhance existing regression test packs for future runs.

Digivante’s exploratory testing delivers

Coverage

With unrivalled platform and device coverage, we give you exceptional levels of flexibility by testing a wide combination of devices, browsers and operating systems.

Quality

With deep experience in uncovering issues, we typically find that 5% are critical, 20% are conversion blockers and 75% related to customer experience.

Speed

We have tens of thousands of testers in almost 160 countries who can deliver testing rapidly on any scale. We meet your need for speed with a fast turnaround, even within hours.

Flexibility

Once a test is configured it can be scheduled to run at any time or day. If you need to change timelines this can be done at the click of a button without any debate.

How we work with you

At Digivante, we combine the power of our global testing community with expert project management. Our fully-managed service ensures that every test is strategically executed and monitored, giving you peace of mind while we uncover critical issues. Through our intuitive portal, you gain instant access to results and insights, all while our QA experts oversee the entire process, from start to finish.

Verified & prioritised results

All defects raised are checked to ensure they are reproducible, non-duplicates and in scope. All verified defects are prioritised based on functional impact.

Wherever, whenever

Test when and where you want: we can mobilise testers from specific countries and run tests outside normal working hours.

Range of issues

Our exploratory testing covers functional, cosmetic and conversion issues.

Adaptable

You can test as broadly or narrowly as you want. Specify any focus areas e.g., areas of high risk where you think issues could be sitting.

Experienced

Digivante testers uncover an average of 200 defects against test environments and an average of 100 when run against live environments.

Continuous improvement

Continuously improve your app or website by proactively identifying opportunities for new features and functionality.

Ready to learn more about exploratory testing with Digivante?

We’re available at your convenience to take you through a demo of our exploratory testing service, answer any questions, and discuss about how we can help you achieve your goals.

Ready to learn more about exploratory testing with Digivante?

We’re available at your convenience to take you through a demo of our exploratory testing service, answer any questions, and discuss about how we can help you achieve your goals.

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The value of Digivante as your exploratory testing partner

We take the waiting out of testing, by quickly mobilising our worldwide community of professional testers. Our testers have the freedom to apply their creativity and experience to uncover potential weak points and usability issues buried deep within your app or website.

Unlike in-house testers, they come to the testing assignment with no preconceptions about your app or website.

Exploratory testing works best when you run it alongside other testing. It’s designed to highlight issues rather than confirming consistent performance. It can be useful to run exploratory testing, alongside your regression pack, for example. You could pick up additional issues or highlight a particular gap in your regression test pack, so you can modify it for next time.

Digivante ran a 72-hour exploratory test for Figleaves and the company saw substantial conversion increases as a result. Mobile conversion increased by 12%, with Android mobile conversions alone increasing by 17% and conversions on iPad by 9%.

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Get an exploratory testing demo

Book some time with one of our specialists to demo the service.

Shift left/right exploratory testing

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Shift exploratory testing left

Running exploratory testing post-release can help you find quirks of behaviour that your customers might exhibit when they engage with the full site or app, beyond what you identified in earlier user tests. You can also use it to pick up cosmetic issues or spelling and grammar mistakes that were missed at go-live.

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Shift exploratory testing right

Development teams using Agile and DevOps approaches can benefit from a loop of ongoing, actionable feedback delivered in real-time, so they can prioritise optimisation work as they go.
You can schedule exploratory testing for any point past the start of a sprint or after the development cut-off to return results in readiness for the next sprint.

Frequently asked questions

What should you evaluate after building a website with AI?2026-06-15T12:19:47+00:00

You should evaluate key customer journeys, including navigation, forms, product discovery, checkout, account areas, chatbot interactions, mobile behaviour, browser compatibility, accessibility and any AI-powered features.

Do AI-built websites need testing?2026-06-15T12:19:29+00:00

Yes. AI can help teams create websites, landing pages and customer journeys faster, but those experiences still need to be tested for usability, functionality, accessibility, content clarity and customer confidence.

How do you test an AI-powered digital customer journey?2026-06-15T12:20:46+00:00

You test whether the AI feature genuinely helps customers complete a task. That includes evaluating response quality, recommendation relevance, handover points, trust, usability, accessibility and whether the AI reduces or adds friction.

Why is real-user testing important for AI-generated websites?2026-06-15T12:21:25+00:00

Real-user testing shows how people experience the journey in real conditions. It helps uncover confusing copy, broken journeys, device-specific issues, accessibility barriers and conversion blockers that internal teams may miss.

What is AI evaluation in customer experience?2026-06-15T12:19:04+00:00

AI evaluation in customer experience means testing whether an AI-powered feature or journey actually helps customers complete their task. It should look beyond technical performance and assess usefulness, clarity, trust, accessibility, relevance and real-world usability.

Can AI replace website QA?2026-06-15T12:20:10+00:00

AI can support parts of QA and development, but it cannot fully replace real-user testing. Real customers behave in unpredictable ways, use different devices and bring different levels of context, confidence and accessibility needs.

Speak to one of our testing specialists

Tell us a little about your needs and we’ll connect you with a Digivante expert.

  • Discover how our solutions can benefit your business
  • Get guidance on industry-leading practices
  • Receive a cost estimate for Digivante services
  • Experience a demo of our platform
  • Review case studies of our work with companies like yours.
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