Everyone says they test, but what does that actually mean?
Ask three people what “testing” includes, and you’ll get three different answers.
Some say it’s defect-hunting. Others think it’s signing off new features. A few will mention user journeys or usability.
They’re not wrong. But none of those things alone are enough to protect your revenue or your brand.
In reality, testing spans multiple layers, and they all need to work together if you want high-quality, conversion-ready digital experiences.
Let’s break down the key types of testing that matter, and why ecommerce teams are turning to Unified Testing to stay ahead.
Quality Assurance (QA) is the foundation of delivery
QA isn’t just about testing what you’ve built, it’s about building the right testing strategy from the start.
It’s a process-led discipline that ensures your team is testing the right things, at the right times, in the right ways. That includes everything from defining how requirements are written to ensuring that go-live includes regression and post-deployment monitoring.
Effective QA answers questions like:
- Are we prioritising the most important testing tasks?
- Are our teams aligned on who owns what?
- Are we building in risk reduction, or papering over cracks?
UAT is where features meet expectations
UAT usually happens just before go-live. It’s where internal stakeholders check that new features match what was asked for, and that nothing else has broken in the process…
It’s your final internal validation that the release is ready for the real world.
This is where regression testing becomes critical. Without it, one change can break something else — and you may not know until customers complain.
At Digivante, we support UAT with fast, reliable crowd-based testing, including:
- Regression testing across devices, browsers, and user journeys
- Exploratory testing to uncover edge cases
- Payment testing to make sure transactions go through smoothly
You choose the scope. We deploy our vetted testing crowd to get you insight, fast, so you can go live without guesswork.
UX testing uncovers what the numbers can’t
Even if a release works perfectly, that doesn’t mean customers will enjoy using it.
UX testing puts your site or feature in the hands of real users and surfaces insights you won’t get from analytics alone.
At Digivante, we run usability testing at scale via our managed crowd, uncovering friction, trust issues, and unclear journeys before they impact revenue. We also run accessibility testing with real users who rely on assistive technology, ensuring experiences are inclusive and compliant.
UX testing typically focuses on:
- Do users trust this experience enough to convert?
- Can they find what they need without frustration?
- Are we creating a journey that builds loyalty?
When paired with UAT and regression testing, UX gives you the full picture, not just “does it work?”, but “does it work for customers?”
When testing types don’t connect, things get missed
The problem isn’t that ecommerce teams aren’t testing. It’s that the testing is often fragmented.
- QA might be an afterthought.
- UAT might be rushed.
- UX might be ignored until after things go wrong or aren’t as expected.
This disjointed approach creates blind spots, and those blind spots often lead to missed defects, underperformance, or conversion loss.
Unified Testing brings it all together
Unified Testing is Digivante’s way of connecting strategy with execution.
We start with QA, helping you define the right testing approach for your roadmap, team and risk profile. From there, we deliver managed testing services as needed, using our global crowd to test real journeys in real-world conditions.
That includes:
- Regression testing
- Exploratory testing
- Usability testing
- Accessibility testing
- Payment journey testing
- And more
We also advise on other testing types, like automation, performance and pen testing – recommending trusted partners when needed.
It’s flexible, focused and fully joined-up, so every release is backed by real insight and expert strategy.
Why this matters for ecommerce teams
Your customers don’t care how fast you move, they care how well it works.
Unified Testing helps you:
- Reduce risk without slowing down
- Uncover hidden blockers that affect conversion
- Deliver consistently high-quality experiences
- Focus your QA budget where it matters most
Whether you run a small sprint team or manage a complex ecommerce platform, Unified Testing gives you the tools and advice to move faster, with fewer mistakes and more confidence.
Great testing isn’t just about spotting defects. It’s about building trust, removing friction and protecting your brand.
Unified Testing combines consultancy, crowd-based insight and joined-up thinking, so you can deliver better experiences, release after release.
Ready to transform how your team delivers quality at speed? Let’s talk about Unified Testing – and how it fits your roadmap, your team and your customer experience.
