Every online launch is stressful.
You know you’ve got a brilliant product on your hands—or, at least, you will have. Before you get to enjoy wowing customers with cool new features and
ingenious tweaks, there are the usual challenges to work through: deadlines, budgets, bottlenecks, workloads…
Then there are the launch-day anxieties: Is the digital product really ‘good enough’ to go live? Will it draw positive feedback? Hit revenue targets? Succeed as brilliantly as you envisioned it would?
Even the best-laid plans go awry sometimes. And with launch deadlines looming and pressures mounting, sometimes it feels like an easy decision to skip the detail.
With all these pressures at play, it’s understandable that digital quality testing might feel low priority. But when launching a new digital product, or even a new release, every small detail needs to be examined, tested and analysed with a fine-tooth comb. Every detail counts. Whether you’re launching a new app or upgrading your website, you need a solid web testing strategy to make sure your customers love your new offering.
Getting your approach to digital quality right early on, saves both time and money down the line. So, how can you balance both your time and your
budget to give your customers the very best online experience?
First, you need to test every part of your website or mobile application from a functionality and usability perspective. You also need to make sure your site is secure, yet accessible. Then, you need to make sure all these tests are conducted on every device and system your customers use.
Sound like a bit of a minefield? But without it, your next launch is more likely to fail and your bottom line could fall. So, here we cover the ultimate web testing checklist, broken down into different test scenarios, for a successful online launch.
1. Conversion forms