What is Accessibility Testing?
Accessibility testing uncovers all the issues that are preventing or discouraging users that require additional features from purchasing via your site. These issues aren’t necessarily 100% code-derived bugs, they can also be diversions in legal requirements that need to be addressed urgently.
In our lifetime, almost 70% of us will require additional website features and as a successful digital business, you should ensure your site is accessible to everyone. With the internet now being a primary source of information, entertainment and communication across the world, and with up to 21% of adults requiring accessibility features right now, it’s vital not to underestimate the importance of web accessibility. But it’s not just your users that you need to cater for, you also need to be legally compliant with the WCAG 2.0 guidelines, in order to avoid a costly and potentially damaging lawsuit.
Following the WCAG guidelines, we carry out 80 different accessibility tests on a webpage.
Each test states which level is being achieved by being passed.
A detailed report is then provided, documenting the results for each webpage tested on your website.
Testing can be completed, and report delivered within 3 days for each webpage tested.
Why Do You Need Accessibility Testing?
Colour contrast, screen reader capability, keyboard navigation, call-to-action identification and captions are all outlined in the WCAG 2.0 guidelines and your site must meet these base line requirements for it to be legally accessible. Failure to do so can result in a costly lawsuit.
Avoiding lawsuits isn’t the only reason to test your websites accessibility. Improved accessibility enhances the usability of your site and expands your sites personalisation, user experience, conversions and customer retention, as users feel catered for and appreciated. Data shows businesses lose £2 billion per year due to ignoring the needs of these users. Furthermore, £11.5 billion is lost annually as users click away from sites which are inaccessible, with the minimum online shopping spending power of these people being £16 billion.
For your business, whether you are focused on conversion rates or revenue, updated and frequently tested accessibility features improve the overall performance of your site. Subsequently, boosting customer retention and ensuring your site has maintained its core structure strength, even after multiple launches or updates were made.
The Digivante Way
Using our Accessibility Testing service, you’ll get access to our team of accessibility-trained testers who will work to WCAG AA 2.1 standards to ensure your websites and mobile applications are inclusive. Our testers identify accessibility issues and feed these back to our UK-based Operations Centre. These issues are re-tested and validated by our in-house staff, then ranked in order of severity.
We ensure that each issue has been documented using recordings and screenshots of the issue in action, along with the exact browser and device combinations the issue was identified on. This means your internal teams can quickly view, replicate then resolve any issues without searching for hours on your platform.
You’ll receive a report through our secure client portal, identifying all issues in order of importance so your technical team can address them accordingly.
We support you to ensure that your site or app provides an accessible and engaging customer experience to all users.
LV recognise the importance of providing accessible services.
With 12% of visitors suffering visual or audio disabilities, they routinely run accessibility studies on key updates to their web platforms.
We worked with LV to deliver an accessibility test within 4 days.
The report highlighted critical and high impact accessibility errors that were immediately sent for resolution. The accessibility testing works in tandem with the functional testing we carry out, all to achieve a better experience and improve conversions.
- Case Studies
“Digivante provide us with complete flexibility and coverage across the global platforms and devices that we need to test on.”
Lorena Vacca, Global Business & Transformation Manager, Glh Hotels
- Case Studies
“Digivante’s service was a great insurance policy, allowing us to quickly fix bugs that we otherwise wouldn’t have known about.”
Anil Mistry, Head of Apps & Games, Endemol