The highly competitive app market doesn’t take any prisoners. Your app (or website) must meet, and ideally exceed, users’ expectations if it is to earn its place on their devices. Conor Whelan, Chief Executive Officer, explains how Digivante’s holistic approach to exploratory testing supports better pre-release quality at speed.
It’s a harsh fact of life that today’s uncompromising user won’t hesitate to delete an app if it fails to deliver. Why waste time on a disappointing, frustrating experience when there are so many rival options on the market?
It’s estimated that almost 50% of installed apps are uninstalled within 30 days; of these, 80% are deleted after one use. Buggy apps, therefore, have a direct and immediate impact on retention, and ultimately revenues and reputation. Any issues preventing purchasing, engagement and adoption create a significant risk of wasting your investment in software development. Meanwhile, from a reputational perspective, they drain user goodwill and damage your brand.
So, aside from the fact that the raw cost of discovering and fixing issues during the design phase is always going to be lower than resolving problems post-implementation, there’s a whole lot more at stake.
Replicating the real world
Rigorous pre-release testing to capture defects – and identify opportunities for improvement – is essential. You’ll need to replicate the behaviour of the diverse profile of intended users, with a daunting combination of possibilities for devices and browsers as you check for compatibility issues.
Creating a realistic testing environment in-house to cover all the bases could set your release date back by weeks.
Here at Digivante, we offer agile exploratory testing by real people at scale and at speed. We are able to deploy a worldwide community of expert and experienced testers. Objective and impartial, they bring a fresh eye to your innovation projects through community web testing.
Rather than going down defined, scripted paths, we encourage our testers to go ‘free range’. This more accurately reflects the users’ interaction with a site or app in the real world and helps identify those issues that your dev team could never have anticipated, however hard they tried.
The business case for exploratory testing
On average, Digivante’s exploratory testing service finds that:
- 5% of detected issues are critical, including crashes
- 20% of detected issues block completion of a desired outcome (such as making a purchase)
- 75% of detected issues impact negatively on the overall customer experience
These metrics show our approach works, as our customers are happy to confirm. To take just one example, specialist holiday company Quality Cottages more than doubled its conversion rate after fixing issues found during an exploratory test.