In this blog we look at why crowdsourced software testing compliments ecommerce so well and how you can implement it as part of your QA strategy.
So let’s say you‘re responsible for an ecommerce site or app, maybe you are an ecommerce director, manager or even the owner of the company. You’ll no doubt be wanting more conversions – why wouldn’t you? You spend all that money getting people to your site, only to see a number of them go somewhere else.
To understand this, we need to understand the ecommerce world in more detail. Working on an ecommerce website or app, you’ll be all too aware of the need to continuously assess and upgrade your software. Many customers interact with your site, and you continually need to ensure that your site or app meets this varied customer base, be it on mobile or desktop platforms, in your store or somewhere else. This varied and somewhat unique challenge means that immediate, continuous and ‘at-scale’ testing is what is needed to reduce the inevitable testing bottlenecks.
With the addition of integrated technologies and shorter sprints, the likelihood of defects and CX issues increases. Whilst you might be spending more and more on automation or increasing your team size, the reality is that crowdsourced software testing model really suits this need.
What is crowdsourced software testing?
Crowdsourced software testing (also known as crowdtesting) is the process whereby a company utilises a community of professional testers, working remotely within a testing portal, to test software, websites and apps, and accelerate product release velocity. Groups of vetted testers can be deployed to look at the ecommerce software in its entirety, or look at it from specific aspects, such as payment testing, functional testing, usability testing etc. Crowdtesting results in real-world defects, as it uses real users, in the real world, using their real devices. Crowdsourced software testing allows an organisation to eliminate errors and critical issues before the product goes to market, drastically improve user experience and captivate end users.
Here’s why crowdsourced software testing works so well for ecommerce websites & apps.
Crowdtesting is cost-contained and often works out as a low-cost opportunity to test on a wide range of platforms. And as the testers are gamified for results, they are hungry to locate the issues and conversion blockers that matter to you.
To augment your regular software testing capability, bringing a testing crowd in at a crucial point can really support your software development, and specifically when it is tricky for your internal team to focus on the growth of the site along with its interactive content, links, and various other functionality. A typical community of professional testers can also drive in new types of testing that weren’t traditionally available, including:
- Localisation testing: to ensure that the site works for that market.
- Payment testing: to ensure that payments made with various payment engines in that country work.
- Confirmation of delivery: to test the end-to-end experience including receiving goods.
- Cultural appropriation: to ensure that the site meets cultural expectations – for example, order a pair of Thongs in Australia and you will get a pair of flipflops, whereas elsewhere, you will get something else…