“Digivante played such an important part of the Audi digital strategy”
Anthony Roberts, National Digital Manager, Audi UK
Being Audi’s first e-commerce platform meant a great first impression was critical. Ensuring the new site worked across hundreds of devices with limited internal resources and tight deadlines meant that testing must be effective and efficient in order to meet the brand’s high expectations.
Having worked together for several years before, Audi joined together with Digivante to solve all their testing problems. On each cycle of testing, Digivante presented an aggregated report featuring a number of issues, prioritised in order (high to low), that adversely impacted user experience.
In just six days, 160 days of testing were delivered. Digivante discovered issues across 4 well known platforms, Android, iOS, Mac OS and Windows, and all conversion and CX issues were identified in order of priority for Audi to fix. Due to Digivante’s speed, efficiency and scalability of testing, Audi were able to focus additional resource on business critical projects and priorities. Meaning that, even within a short time frame, Audi were able to release their e-commerce platform with confidence.
ABOUT AUDI UK
Audi is a German car manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany.