issues
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0 Critical

16 Conversion

AND 50 CX

322 testers

185 variations OF

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device,
OS and

browser
combinations

160

workdays
of testing

in just
6 days

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“Digivante played such an important part of the Audi digital strategy”

Anthony Roberts, National Digital Manager, Audi UK

Overview

Company

Audi UK

Industry

Automobile manufacturer

Testing Types

Functional and scenario

Platforms

Desktop, tablet and mobile

Challenges

  • Needed to focus on improving digital performance
  • Tight deadlines to be matched
  • Needed to match the brand’s high customer expectations

Results

  • 160 days’ worth of testing done in 6 days
  • High level bug categorisation, organising bugs from most impactful to least impactful
  • An industry leading digital strategy that was bug free

CHALLENGE

Being Audi’s first e-commerce platform meant a great first impression was critical. Ensuring the new site worked across hundreds of devices with limited internal resources and tight deadlines meant that testing must be effective and efficient in order to meet the brand’s high expectations.

SOLUTION

Having worked together for several years before, Audi joined together with Digivante to solve all their testing problems. On each cycle of testing, Digivante presented an aggregated report featuring a number of issues, prioritised in order (high to low), that adversely impacted user experience.

RESULTS

In just six days, 160 days of testing were delivered. Digivante discovered issues across 4 well known platforms, Android, iOS, Mac OS and Windows, and all conversion and CX issues were identified in order of priority for Audi to fix. Due to Digivante’s speed, efficiency and scalability of testing, Audi were able to focus additional resource on business critical projects and priorities. Meaning that, even within a short time frame, Audi were able to release their e-commerce platform with confidence.

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ABOUT AUDI UK

Audi is a German car manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany.

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