Blog
Digital experience: the final frontier for ecommerce growth
For ecommerce brands, digital experience has become a vital differentiator and a key driver for competitive advantage. A new competitive battlefield As global research firm Gartner observes: “Hyper-competition has eroded traditional product and service advantages, making customer experience the new competitive battlefield” Digital customers are fickle and competition is fierce. It’s a fact that ...
How Covid-19 will affect the digital world
As Covid-19 slowly takes over the globe being declared as a pandemic by the World Health Organisation (WHO), digital customer habits have been dramatically changing over the past two weeks. Fuelled by media outlets, shopping anxiety has been on the rise and fewer users are buying products sourced from China. In the UK, the ...
Why digital performance testing matters right now
How confident are you that your website or app can cope with foreseen and unforeseen surges in traffic? As retailers around the world brace for potential extra web traffic in the face of Covid-19, digital performance testing could help you prepare for the unpredictable demands that may await an ecommerce application in the weeks ...
What is conversion rate optimisation (CRO)?
Conversion rate optimisation (CRO) has become a central concern for ecommerce brands in recent years and spawned an entire industry of consultants, tools and software solutions that have promised to take the CRO headache away from ecommerce teams. Read our how to protect and grow your website conversion rate eBook here. But what’s really ...
The ultimate guide to usability testing
“As a viewer, I should never have to devote a second thought to as why not to click the ‘next’ option” And this is why usability testing is so important. Usability itself is an approach that integrates direct user feedback throughout the development, reducing costs and creating products that meet user needs. Usability testing, ...
How to perform usability testing
Our individual preferences and digital experiences guide how we respond to a company’s website and/or application. Usability and UX testing play a key role, often subconsciously, in determining whether we like a specific website. Think about a website you frequently visit - how does it make you feel? Can you navigate the pages with ease? ...
