Usability testing allows you to create seamless user experiences with real-world recommendations that increase loyalty, dwell time and revenue
WHAT IS USABILITY TESTING?
Usability testing is vital to ensure your platform reflects the needs of real users with a smooth and convenient online service closely linked to customer brand loyalty.
Unlike functional bugs, ease of access bugs and issues are subject to emotional opinion and are often brought to attention only when something doesn’t ‘feel right’ or ‘isn’t working’ as users expect.
Difficulty finding products viewed on social media, no autofill functionalities and lacking delivery information all come under the bracket of usability bugs and issues. These bugs do not prevent users from performing conversions, but they elicit doubt as the website or app fails to follow non-official industry requirements or expectations.
WHY DO YOU NEED USABILITY TESTING?
Digital customers are 10 times more likely to come back to a website or app that matches their expectations, even if it means abandoning a previously loved brand or site.
Increasing your customer-focused intelligence and test-sourced changes means that your internal teams get a more sophisticated understanding of your customer demographic and their digital expectations. Unlike automated or non-existent tests, our usability testing will also uncover graphical issues, inconsistent branding… any and all potential reasons for lower conversions are discussed with test candidates.
UNDERSTANDING DIGIVANTE'S TESTING PROCESS
Depending on your ultimate business goals, our solution consultants and delivery team guide you through the 5 – 7 core steps in our fully managed and triaged process of testing:
HOW WE HELP
We work with you to determine the best set of usability tests to achieve your defined goals, and then align these goals with your specified customer demographics. Some evidence-based tools we supply:
Videos of testers navigating your site
A conclusive and actionable report
Increased visitor satisfaction and overall site performance