Blog
The Black Friday AI blind spot your code freeze won’t catch
Black Friday planning is already under way. Campaigns are being mapped out, offers are taking shape and code-freeze dates are beginning to appear in calendars. The freeze is often treated as the point when risk settles down. Your development team stops shipping major changes, the platform becomes more stable and attention turns to trading ...
Best localisation testing services for ecommerce teams expanding globally
Expanding an ecommerce site into new markets involves more than translating the words on the page. The checkout still needs to feel familiar. Payment methods need to match local expectations. Forms need to handle regional address formats. Dates, currencies and delivery information need to make sense. Product content needs to read naturally to people ...
Stop blaming marketing every time ecommerce conversion drops
When ecommerce conversion drops, the first conversation internally is usually a marketing one. Was the campaign wrong? Was the traffic poor? Did the offer land? Did paid social underperform? Has the audience changed? Is the creative tired? Sometimes that is exactly where the problem is. Marketing is tricky. It’s constantly changing and it’s easy to get it a little bit wrong, just like ...
You built your website with AI. Now what?
AI has made it much easier to create a website, landing page or digital journey live. That is clearly a useful thing. Teams can move faster, get ideas out of their heads and into something usable, create content at scale, build campaign pages, update journeys and test concepts without the same level of time ...
Introducing JourneyEval AI: real-user evaluation for AI-powered digital experiences
AI is changing how digital experiences are built, released and used. For ecommerce and digital teams, that opens up a lot of opportunity. AI can help teams build faster, adapt journeys more quickly, introduce new search or chatbot functionality, and move ideas from concept to launch in far less time than before. But speed also creates a new challenge. When AI ...
Why AI-built websites look fine… but still fail real users
There’s been a shift in how digital products get built. Teams are using AI to generate pages, journeys, and even entire websites in a fraction of the time it used to take. From a delivery perspective, it’s impressive. Things get shipped faster, iterations are easier, and the barrier to building is lower than it’s ...
