Blog
The essential Black Friday code freeze checklist
Black Friday is fast approaching, and for digital and ecommerce leaders, it’s a day that can make or break your entire year. With the code freeze looming, typically around the end of October, pressure is on to ensure your website or app is ready for the biggest online shopping event of the year. But ...
Black Friday 2025: The high stakes of ecommerce
As Black Friday 2025 rapidly approaches, the pressure is on. For ecommerce leaders, this is the Super Bowl of retail. A day when months of preparation can make or break your year. The stakes have never been higher, and the window for getting everything right is quickly closing. Having a solid Black Friday ecommerce ...
When testing matters most in ecommerce QA
By Saranya Mahadevan, Test Manager at Digivante I have worked with ecommerce teams of every size, from ambitious scale-ups to global brands. One thing I see time and again is that testing gets treated as a checkbox. People know they need it, but they are not always sure when it matters most. In reality, ...
What’s working (and what’s not) with AI in ecommerce CX: A QA-led perspective
AI is reshaping ecommerce customer experience. But not without challenges The ecommerce world is full of bold AI promises: hyper-personalisation, instant service, predictive buying, and efficient automation. But as we’ve seen first-hand at Digivante, where we support mid-to-enterprise ecommerce brands with quality assurance and crowdtesting, the reality is more nuanced. For every AI-powered chatbot ...
A 20-step strategy for Black Friday success
As the excitement builds for Black Friday 2025 and the holiday season, the ecommerce realm is buzzing with opportunities. In this digital battleground of discounts and retail frenzy, it’s the ecommerce leaders who plan carefully that come out on top. Dominating these peak periods isn’t just luck - it’s all about meticulous preparation, smart ...
Are you optimising a lie? Why your true conversion rate might be hidden
Don’t build on shifting sand You wouldn’t build a house on shifting sand, or assume the foundation is solid without checking it. Yet, many ecommerce leaders jump straight into CRO strategies, A/B tests, and paid campaigns without first verifying that their site fundamentals are working properly. Here's the cold, hard truth: If defects ...
