Blog
Are you optimising a lie? Why your true conversion rate might be hidden
Don’t build on shifting sand You wouldn’t build a house on shifting sand, or assume the foundation is solid without checking it. Yet, many ecommerce leaders jump straight into CRO strategies, A/B tests, and paid campaigns without first verifying that their site fundamentals are working properly. Here's the cold, hard truth: If defects ...
10 reasons why ecommerce leaders choose Digivante
TL;DR Summary: Ecommerce & digital leaders, from global retailers to high-growth DTC brands, choose Digivante because it helps them remove hidden friction from their digital experiences before it costs them sales. From real-user UAT at scale to conversion-first QA, this is modern testing done right. Here are 10 reasons they make Digivante part of ...
QA vs UAT vs UX and how Unified Testing helps
Everyone says they test, but what does that actually mean? Ask three people what “testing” includes, and you’ll get three different answers. Some say it’s defect-hunting. Others think it’s signing off new features. A few will mention user journeys or usability. They’re not wrong. But none of those things alone are enough to protect ...
Global ecommerce: Overcoming localisation challenges in multi-currency markets
Scaling internationally is a high-stakes game. One mispriced decimal or an untested payment flow can turn a high-value customer into an abandoned cart statistic. Below is a comprehensive playbook for ecommerce leaders who want to conquer the complexities of multi-currency and local payments, while navigating shifting tariffs and regional financial apps, to turn potential ...
The testing shift every digital team needs to make
Summary (TL;DR) Unified testing brings QA, UAT, and CRO together into one streamlined process, so digital teams can catch issues earlier, align faster, and improve conversions before launch. It’s about real-user feedback, not assumptions, and fixing the hidden friction that’s costing you results. Traditional testing works in silos. Unified testing works as a system. ...
Why global accessibility laws are the new frontier in digital CX
In an increasingly digital-first world, accessibility isn’t just a legal checkbox – it is becoming a well-known competitive advantage. As global businesses race to improve user experience, ensuring every customer, regardless of ability, can engage with your digital platforms is now a must-have, not a nice-to-have. Governments are raising the bar. Accessibility laws like the ...
