“For three years now, Digivante has been a big part of our quality strategy. This is evidenced by the quality of the Gymshark training app and website today.”


Bill Saysell, Lead QA Engineer,Gymshark

About Gymshark

Gymshark (gymshark.com) is a fitness apparel and accessories brand, manufacturer and online retailer. Formed in 2012, the company has grown from a screen-printing operation in a garage into one of the most recognisable brands in fitness.

Headquartered in the UK Midlands, today Gymshark employs 550 people. With a global presence, the company has customers in 180 countries, websites in 13 languages and millions of social media followers worldwide.

gymshark logo
Gymshark website screens

A partner for the long term

Gymshark’s initial need was to find a partner to provide testing against the company’s live site across the broad range of devices used by their customers. Five potential partners in total were evaluated before the business was awarded to Digivante.

Bill Saysell, Lead QA Engineer at Gymshark, was involved in making the selection: “Of course, you have to have a partner who understands the business, with the capacity and expertise to fulfil requirements at a competitive price. Those are givens. What we also liked about Digivante is their vision and ability to see the big picture. We could envisage them becoming our strategic testing partner.”

A front-runner in fitness

A notable success has been Digivante’s annual wide-scale testing of Gymshark’s mobile web and desktop web in the lead up to Black Friday. This has involved many executions in the USA, UK and the EU.

Gymshark has found that Digivante delivers on its promises, being reassuringly dependable in keeping to the budget and timeline and delivering the required outcomes. Weekly calls keep everyone up to speed on work in progress and developments in the pipeline.

Digivante Portal on iPad

Looking to the future

Bill Saysell comments, “For three years now, Digivante has been a big part of our quality strategy. The expertise they apply to all of the preparation and execution is incredibly high. This is evidenced by the quality of the Gymshark training app and website today.”

He also acknowledges Digivante’s flexibility in service delivery, appreciating the way that the Digivante team presents him with solutions, not problems: “We can approach them with almost any requirement, timeframe or type of product and they will find the ideal solution. I look forward to seeing how the relationship between the two companies grows in the future.”

Digivante Head of Delivery Conor Whelan notes, “Gymshark’s success is founded on its dedication to helping people unlock their potential. For our part, we are proud to play a part in helping Gymshark to fulfil its commercial potential in becoming a global leader in fitness.”

Key benefits of working with Digivante:

Support to deliver digital products that build Gymshark’s reputation as a leading fitness brand

Testing resources readily available at scale to support entry into new territories

A flexible approach to service delivery in meeting evolving business requirements