issues
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2 Critical

18 Conversion

AND 102 CX

295 testers

441 variations OF

Icon-material-devices

device,
OS and

browser
combinations

122

workdays
of testing

in just
3 days

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“We’ve already made more income in this financial year than the whole previous financial year and our conversion rate has more than doubled.”

Gareth Robinson, General Manager, Quality Cottages

Overview

Company

Quality Cottages

Industry

Travel/Holiday

Testing Types

Functional and exploratory

Platforms

Desktop, tablet and mobile

Challenges

  • Wanted to focus on improving digital quality
  • Needed to increase usability and conversion rate

Results

  • All bugs highlighted and authorised were catalogued in order of severity
  • 441 platform variations were tested over the course of just three days

CHALLENGE

Quality Cottages were struggling to understand why their users weren’t converting into customers. They were challenged with a severe lack of resources and time but needed their websites to be optimised across all devices and platforms.

SOLUTION

Digivante’s community of functional testers scoured the website for critical, conversion and customer experience issues, which were hindering conversion rates. For Quality Cottages’ e-commerce site, Digivante deployed a team of 295 testers over the course of just three days. In this period the website was tested on 15 different Operating System variations and 441 platform variations.

RESULTS

Over 11 browser combinations and 13 OS platforms issues were found across 32 different device types. These tests unearthed a total of 2 critical, 18 conversion and 102 CX bugs. The results were then delivered through Digivante’s client portal, where bugs are listed in order of priority. Quality Cottages’ development team then got to work fixing the most business-critical issues first.

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ABOUT QUALITY COTTAGES

Quality Cottages offers an extensive range of self-catered holiday cottages in Wales. From the peaks of the Welsh mountains to the coastal shores. Quality Cottages’ mission is to provide their customers with the perfect family holiday home.

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