Blog
Search, Filters, Checkout: The hidden friction points in retail’s digital journeys
What happens when you drop a few hundred testers onto some of the UK’s busiest retail websites, while their teams are on stage talking about digital CX? That was the experiment we ran at eCommerce Expo 2025. The results? As entertaining as the talks themselves, and surprisingly consistent across brands. Talks at eCommerce Expo that made us ...
The Black Friday blind spot: Why your untested AI is a ticking time bomb
The air is already buzzing with Black Friday 2025 predictions. For ecommerce leaders, this is the high-stakes season where fortunes are made. This year is unlike any other. For the first time, retailers are walking into peak season with generative AI embedded into customer journeys without fully knowing how it will behave under the pressure ...
The essential Black Friday code freeze checklist
Black Friday is fast approaching, and for digital and ecommerce leaders, it’s a day that can make or break your entire year. With the code freeze looming, typically around the end of October, pressure is on to ensure your website or app is ready for the biggest online shopping event of the year. But ...
Black Friday 2025: The high stakes of ecommerce
As Black Friday 2025 rapidly approaches, the pressure is on. For ecommerce leaders, this is the Super Bowl of retail. A day when months of preparation can make or break your year. The stakes have never been higher, and the window for getting everything right is quickly closing. Having a solid Black Friday ecommerce ...
When testing matters most in ecommerce QA
By Saranya Mahadevan, Test Manager at Digivante I have worked with ecommerce teams of every size, from ambitious scale-ups to global brands. One thing I see time and again is that testing gets treated as a checkbox. People know they need it, but they are not always sure when it matters most. In reality, ...
What’s working (and what’s not) with AI in ecommerce CX: A QA-led perspective
AI is reshaping ecommerce customer experience. But not without challenges The ecommerce world is full of bold AI promises: hyper-personalisation, instant service, predictive buying, and efficient automation. But as we’ve seen first-hand at Digivante, where we support mid-to-enterprise ecommerce brands with quality assurance and crowdtesting, the reality is more nuanced. For every AI-powered chatbot ...
