About Neal’s Yard Remedies
Neal’s Yard Remedies is a pioneer in natural and organic health and beauty, known for its ethical approach and loyal customer base. Its ecommerce website plays a critical role in maintaining that trust across the UK and beyond.
With a small but highly skilled digital team continuously improving the site, Neal’s Yard partnered with Digivante to support key Shopify updates and protect the customer experience at every release.
The challenge
Like many modern ecommerce teams, Neal’s Yard Remedies operates at pace, iterating, updating and improving their website to better serve customers. But website updates, particularly on ecommerce platforms, always carry risk. Even small changes can create friction for customers if not thoroughly tested across devices, browsers and real-world usage scenarios.
Neal’s Yard needed a way to:
- Validate website changes with confidence
- Test at scale across real customer devices
- Avoid introducing friction to key journeys such as browsing and checkout
- Support a small internal team without adding complexity.
Crucially, they wanted testing that was practical, flexible and grounded in real customer behaviour.
“We’re constantly iterating, so having that external sense-check was really valuable, especially knowing how customers actually use the site on mobile.”
Adam Clare, Senior UX Designer & Developer, Neal’s Yard Remedies
Our solution
Digivante worked as an extension of the Neal’s Yard Remedies digital team, supporting Shopify updates with fast, flexible, real-world testing. Rather than relying solely on scripted checks, we delivered exploratory testing at scale, mirroring how real customers experience the site.
Our approach included:
- Exploratory testing at scale: Hundreds of real testers accessing the site simultaneously on real devices.
- Pre- and post-release testing: Issues identified early, with stability confirmed once updates went live.
- Extensive device and browser coverage: Reflecting true customer traffic across mobile, desktop and tablet.
- Clear, actionable issue reporting: Detailed findings shared via the Digivante Portal, enabling fast prioritisation and fixes.
The Digivante Portal became a shared collaboration space, giving the Neal’s Yard team clear visibility of tests in progress, issue status, and outcomes, all in one place.
“The portal worked really well for us. Everything was clear, easy to manage, and genuinely useful day to day.”
Adam C.
The results
What could have been a high-risk moment became a calm, controlled release.
Neal’s Yard delivered Shopify updates without disruption, protecting checkout, maintaining performance, and reducing pressure on internal teams.
- Confident, disruption-free website updates
- Zero critical customer-impacting issues on live
- Improved mobile experience across devices
- Reduced strain on internal teams
- Clear visibility of issues and fixes throughout.
“It gave us peace of mind. We knew there were no big surprises waiting for customers once changes went live.”
169
real-world testers engaged on demand
220
device and browser combinations tested
225
issues identified before customers were impacted
44.3
workdays of internal effort offset
The takeaway
For Neal’s Yard Remedies, Digivante delivered more than testing.
By providing unbiased, real-world insight at scale, Digivante helped the team move faster, release with confidence, and protect the customer experience that underpins their brand.
“Digivante felt like a natural extension of the team. Flexible, responsive, and easy to work with. Exactly what you want at those moments.”
Adam C.
What’s next for Neal’s Yard & Digivante?
As Neal’s Yard Remedies continues to evolve its digital experience, Digivante remains a trusted partner, ready to support future updates, refinements and improvements whenever needed.
Adam C. states “Having Digivante there gives us confidence going into future releases. We know we can call on you when it counts.”
Planning a Shopify upgrade or major site change? Let’s talk.
