Blog
Global ecommerce: Overcoming localisation challenges in multi-currency markets
Scaling internationally is a high-stakes game. One mispriced decimal or an untested payment flow can turn a high-value customer into an abandoned cart statistic. Below is a comprehensive playbook for ecommerce leaders who want to conquer the complexities of multi-currency and local payments, while navigating shifting tariffs and regional financial apps, to turn potential ...
The testing shift every digital team needs to make
Summary (TL;DR) Unified testing brings QA, UAT, and CRO together into one streamlined process, so digital teams can catch issues earlier, align faster, and improve conversions before launch. It’s about real-user feedback, not assumptions, and fixing the hidden friction that’s costing you results. Traditional testing works in silos. Unified testing works as a system. ...
Why global accessibility laws are the new frontier in digital CX
In an increasingly digital-first world, accessibility isn’t just a legal checkbox – it is becoming a well-known competitive advantage. As global businesses race to improve user experience, ensuring every customer, regardless of ability, can engage with your digital platforms is now a must-have, not a nice-to-have. Governments are raising the bar. Accessibility laws like the ...
Is your online business ready for the European Accessibility Act (EAA)?
The European Accessibility Act (EAA) is set to take full effect across the European Union (EU) on June 28, 2025. This legislation mandates that various products and services, including ecommerce platforms and websites, meet specific accessibility standards to ensure inclusivity for all users, particularly those with disabilities. If your business operates online, it is ...
QA smoke testing masterclass: Your springboard to digital excellence
The value of that first impression In the digital age, a customer’s first interaction with your product sets the tone for your brand relationship. Every click, every navigation step, and every loading animation shapes how users perceive your credibility and reliability. This first-impression window can be incredibly brief, seconds, or even fractions of a second, ...
How crowd testing became essential during the COVID-19 pandemic
According to the United Nations Conference on Trade and Development, the dramatic rise in ecommerce amid movement restrictions induced by COVID-19 increased online retail sales' share of total retail sales from 16% to 19% in 2020. The COVID-19 pandemic drastically reshaped how businesses operated, accelerating digital transformation at an unprecedented pace. Now, five years ...
