Blog
Why you should manually test your app or website on old devices
It’s a common misconception that testing brings the best return on investment when it’s confined to the latest and greatest device and browser versions. For example, conventional wisdom would suggest that as the Google Chrome browser updates itself automatically, every user is bound to be using the latest version, and this is where testing ...
Why push-and-pray is a risky strategy in today’s attention economy
As the rate of change accelerates, an agile release process has necessarily become the new normal. Unfortunately, the move from extended waterfall developments to agile and even DevOps, with small teams delivering batches of code more frequently, means the potential for issues has never been higher. If a release deadline is looming and testing ...
Website wars: GoCompare vs MoneySuperMarket vs Confused.com
Covid-19 has changed our travel arrangements – and our car insurance options – substantially over the last few months. When lock-down began, the Association of British Insurers (ABI) provided a wealth of advice and support to drivers, helping you navigate the complexities of getting the right insurance during the height of the Covid-19 crisis. Recently, the pledges ...
Why your existing conversion rate optimisation strategy isn’t helping meet your KPIs
Conversion rate optimisation (CRO) is a hot topic. Ecommerce teams try everything to increase their conversion rates, drawing on proven practices. They streamline their app or website to remove distractions such as unnecessary form fields and they add in online chat, testimonials and countdown timers, all the while conducting A/B testing to see what works ...
Why outsource website and app testing?
Outsourcing the testing of your website or app can seem a big step. Here are some of the queries that frequently arise in our initial discussions with prospective users of our services. Any advantage to third-party testing? Is there any advantage to engaging a third-party testing company when developers or an agency already undertake ...
The business case for Digivante Convert
If glitches on your ecommerce website remain undetected, unreported and unaddressed, the knock-on effect on sales and revenues can be huge – and you may be blissfully unaware that there’s anything at all to worry about. Conor Whelan, Chief Strategy Officer, explains how Digivante's ecommerce conversion analytics tool, Convert, lifts the lid...
