Blog2023-07-20T11:20:10+00:00

Blog

10 actions you can take if you see a drop in your conversion rate

Reviving your conversion rate: A 10-step guide In the world of ecommerce, your conversion rate is more than just a metric – it's the pulse of your digital success. It measures how effectively you turn curious visitors into committed customers. But what do you do when that pivotal metric takes an unexpected nosedive? In this ...

3 steps to delivering better digital customer experiences

Read time: 3 minutes In the fast-paced realm of digital & ecommerce, where success is measured by engagement, conversions and revenue, we understand the critical importance of remaining abreast of emerging trends and continually adapting to meet the ever-evolving expectations of users. This recognition forms the very foundation of our 3-step approach to optimising ...

Why software testing is the smartest way to utilise your end of year budget

Despite the push to ‘budget dump’ or face the year-end “use it or lose it” backlash, it is pertinent to think strategically about your organisations future objectives before moving forward. And with the end of the financial year in sight, now is a great time to review your current processes and providers. Doing this ...

2024 retail & ecommerce trends: Blurring the lines between digital and physical

Entering a new year is a great time to reflect on what has happened over the previous 12 months and start getting excited about what the next 12 months have in store for us all. Below are some of the biggest changes and challenges to the retail & e-commerce industry and how we think ...

By |January 3rd, 2024|Categories: Digital transformation, Ecommerce, Retail|Tags: , , |

The importance of user acceptance testing in ecommerce

Read time: 6 minutes Welcome to the ever-evolving realm of digital and ecommerce, where innovation shapes success. Amidst the strategies and tactics, there's a transformative practice that often takes a backseat - User Acceptance Testing (UAT). Let’s explore the profound impact of executing UAT effectively, not just on the technical front but on the overall ...