Whether you are developing a new website or mobile app or even re-platforming, web testing is a vital part of ensuring positive customer experience. Unfortunately, many companies fail to understand the importance of web testing and end up not meeting customers’ growing digital expectations.
Here are five common website and mobile app development issues that you need to avoid.
Insufficient testing for browser compatibility
The first problem that web testing can help avoid is the issue of poor browser compatibility. You need to ensure that your website supports all browsers that your visitors use to access your site. You can use tools, such as Google Analytics, to get an idea of what the most popular browsers are so that you can test website compatibility.
It’s also important to test less popular or niche browsers, as well as older versions of popular browsers. Not everyone will be using Firefox, Chrome or Internet Explorer, and your site needs to work consistently across as many browsers as possible to ensure you are able to reach and retain visitors to your site. If a visitor to your site experiences an issue, they are unlikely to continue using your site. If you’re running an ecommerce site, this means they are very unlikely to stick around long enough to spend money.
Failure to conduct thorough functional testing across mobile
Another problem many websites and apps suffer from is functional issues on different mobile devices, because they haven’t been tested on all the devices their customers are using. While there is a focus on testing the functionality of desktop devices and software, a lot of companies drop the ball when it comes to functional testing for mobile devices. This is a huge mistake. Mobile devices are becoming an increasingly popular way to access the web, with analysts predicting that there will be 6.8 billion smartphones in use by 2022. The ever-increasing number of mobile device users indicates that this trend is unlikely to go away, but poor mobile compatibility is still a common problem. SOASTA also identified that 88% of Americans viewed a brand negatively if their website or mobile app functioned poorly.
There are three issues that mobile users regularly face. Poorly functioning mobile apps is one of the problems facing mobile users, with users likely to abandon a mobile app if it fails to load within three seconds. It’s important to ensure that mobile users are able to access the same functionality we take for granted on desktop. This includes signup and login pages, menus and consistent rendering across varying screen sizes and resolutions. It’s also important to test how different carriers perform on mobile devices. Different networks have their own configurations, and just because your website works on one mobile carrier doesn’t mean it will on another.
Poor data security
Data security is a constant challenge for companies to deal with. Hackers regularly probe company security for weaknesses. New viruses and malware are constantly being developed to exploit unpatched software vulnerabilities. Proper cybersecurity requires a company to follow strict and up-to-date practices to stop an attack. Failure to do so will result in a company’s security being compromised (the number of data breaches at UK retailers has doubled year on year), not only resulting in potential damage to a company’s systems but also causing massive damage to the trust between a brand and its clients.
Security doesn’t only affect your existing clients but can also affect new customers. A report by Selz shows that 51% of consumers didn’t feel comfortable entering their credit card information to complete a sale on a mobile device. By taking the necessary steps to ensure a new customer feels secure, you will build the trust needed to ensure they return.
Failing to provide an intuitive experience
While it’s important that your website’s visual design is up-to-date with the latest trends, a Hubspot report discusses how 76% of consumers actually view easy navigation as the most important factor in website design. Failure to address this could impact your brand, and with 44% of users sharing their negative experience with their friends, this could have far-reaching consequences. Not only that, but a report from Salmon shows that customers loyalty to brands is now shifting from favoured brands to the smoothest and most convenient service available.
If you haven’t focused on creating an intuitive website experience in the past, here are a few of the problems that you need to be aware of that can negatively affect website navigation:
- Broken links
- Slow loading speeds
- Complicated menu structures
In order to avoid these problems, a web design approach with a clear vision that ensures navigation is easy and self-explanatory for the user is vital. How will you know if you’ve succeeded with your design? A website or mobile application can be considered intuitive once a user is able to navigate it without having to stop and think what the next step is.
Not performing testing frequently enough
Once a web test has been done, your website won’t have any problems in the future, right? Unfortunately, this is not the case. Web testing needs to be done regularly to identify any conversion blockers that are costing you revenue, as well as any potential issues that appear over time before they become critical. Functional testing also needs to be conducted continuously as there are new devices and browsers constant being released into the marketplace and your brand needs to keep up.
Not only that, but security testing must be at the forefront of brands minds as hackers will never stop trying to compromise companies security.