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How it works
Using data from your Google Analytics we dig into the performance of champions and challenger devices and browsers in particular segments (Windows, Macs, Android, Samsung etc). We analyse conversion rate, average order value, cost per conversion and bounce rates at granular device level’s to identify quick win opportunities. For example, Windows Chrome is converting 42% below Edge.
We then use your own web analytics data to model the revenue uplift should the underperforming device reach parity with the champion (in the example above Chrome converting at the same level of Edge would increase revenue by £53,000 per month). This equips you with the insight and business case required for further investigation.
Finally, using past analytics data we are able to benchmark your online performance at a device level against the average and market leader in your sector.